Fifth International Meeting on the Silk Road (Samarkand, Republic of Uzbekistan)

On 8-9 Octover 2010, delegates from over 25 countries met in the historic Registan Square, Samarkand Uzbekistan, to debate key issues relating to the development of tourism along the Silk Road. Organized jointly by the World Tourism Organization (UNWTO) and the Government of Uzbekistan, the meeting was a milestone event bringing together over 250 representatives committed to building a brighter future for Silk Road tourism.

Kindly find attached the Conclusions of the Meeting, the Programme and the Notes on the Speakers.

SESSIONS AND PRESENTATIONS:

SESSION I
Building a Stronger Silk Road Brand

Roger Carter, Managing Director, TEAM Tourism Consulting
Maximising brand value for public and private sectors

Nick Easen, Senior Reporter, World Business on CNBC
Selling the Silk Road without big marketing budgets

SESSION II
Maximising Regional Cooperation and Networks

Helene Lloyd, Director, Tourism Marketing & Intelligence (TMI) Consultancy
The Changing role of Communications in the 21st Century & the Growing Importance of Regional Cooperation

Sergey Posledov, Chairman, Supervisory Board, Silk Road Network Non-commercial partnership
Building partnerships for interregional development

Ramon Blecua, Diplomat and consultant for Niemeyer Cultural Centre - Spain
Reviving the Clavijo Route- New opportunities for connecting with the European market

Alla Peressolova, Silk Road Programme Coordinator, UNWTO
Defining key objectives for the Silk Road Tourism Action Plan 2010-2011

SESSION III

Driving Development Along the Silk Road

Anita Nirody, United Nations Resident Coordinator
Development along the Silk Road and the Role of the United Nations

Gavin Bell, Community based economic development practitioner
Engaging Local Communities in Sustainable Tourism Development

Karlygash Kaken, Chair person, Committee for Tourism Industry, Ministry of Tourism and Sports Kazakhstan
Stimulating Investment and Regional Infrastructure Development (Part 1 | Part 2)

Farkhad Rasulev, Uzbek Tour Operator
Overcoming obstacles and barriers to facilitate tourism growth

SESSION IV
STRATEGIC PRODUCT DEVELOPMENT AND DESTINATION MANAGEMENT
Moderator: Roger Carter, Managing Director, TEAM Tourism Consulting

Saidislomkhon Usmanov, GIS specialist, United Nations Educational, Scientific and Cultural Organization (UNESCO) Uzbekistan
Implementing Effective Cultural Heritage Management

Eike Otto, Tourism Consultant and Trainer, Sustainable-tourism.com
Strategic Approaches for Developing Sustainable and Competitive Products

Paul Wilson, Author, Trailblazer Silk Road Guidebook
Making the ‘Greatest route of all time’ even greater