2nd UNWTO Global Conference on Wine Tourism, Mendoza, Argentina, 29-30 September
Following the success of the 1st edition, which took place in the Kakheti Region, Georgia, in September 2016, the 2nd UNWTO Global Conference on Wine Tourism was held on 29-30 September, 2017 in Mendoza, Argentina and organized in collaboration with the Ministry of Tourism of Argentina.
Mendoza region, known as the heart of Argentine winemaking, accounts for 70% of the national production of wine and about 85% of the bottled wine sales. The identity of Mendoza is strongly linked to wine and it is an ideal venue offering participants the opportunity to experience firsthand a variety of wine tourism projects, linking both the public and private actors of the tourism and wine sectors. Against the majestic backdrop of the Argentinian Andes, Mendoza is located on one of the highest mountain ranges in the world which subsequently produces some of the world’s greatest wines.
The Conference brought together over 640 participants from 23 countries from Ministries of Tourism, Destination Management Organisations (DMOS), international and intergovernmental organizations as well as tour operators, wine experts and media. Throughout the three sessions, dynamic discussions completed by experts‘ presentations shed the light on the challenges, latest developments and successful examples of initiatives existing in wine tourism.
As the Conference took place in the framework of the International Year of Sustainable Tourism for Development 2017, a special focus was dedicated to strengthening the relationship between sustainability and wine tourism, highlighting the valuable role of wine tourism in the sustainable development of tourism destinations.
The 3rd UNWTO Global Conference on Wine Tourism will take place in Moldova in 2018.