1st UNWTO Conference on Shopping Tourism
First UNWTO Conference on Shopping Tourism
Madrid, Spain, 29 January 2015
The Fitur Shopping dome at Fitur, pavilion 8, IFEMA
Master of Ceremony: Mr. Marcelo Risi, Senior Media Officer, UNWTO
11:30-11:45 Opening
o Mr. Joaquín Castillo Dolagaray, Director General of Tourism, Comunidad de Madrid
o Mr. Pedro María Corral Corral, President of Madrid Destino, Delegate of the Arts, Sport and Tourism, Comunidad de Madrid
o Ms. Carmen González Fernández, Vice Minister of Culture and Tourism, Comunidad de Madrid
o Mr. Taleb Rifai, UNWTO Secretary-General
11:45-12:00 The importance of shopping tourism in international tourism
Mr. Carlos Vogeler, Director-Executive Secretary of Member Relations, UNWTO
12:00-12:15 From theory to practice: The case of Value Retail
Mr. Marcelo Molinari, Deputy Tourism Director - Global Marketing (International Markets & MICE), Value Retail, Chic Outlet Shopping
12:15-12:30 The UNWTO approach: Global Report on Shopping Tourism and Madrid Precious Time
Ms. Yolanda Perdomo, Director of the UNWTO Affiliate Members Programme
12:30-13:30 Exchanging expertise and best practices
o Ms. Makiko Matsuda Healy, Senior Vice President, Global Tourism Development , NYC & Company, New York
o Ms. Jill Sinclair, CEO, Sinclair Global, London
o Mr. Jordi William Carnes, Director General, Turisme de Barcelona
o Mr. Luciano Ochoa, CEO, Innova TaxFree
o Mr. Borja Castresana, Communication and Marketing Director, Desigual
o Mr. José Manuel Fernández Bosch, Director of Commercial Services and Property Management, AENA
Moderator: Mr. Raimon Martínez Fraile, Special Adviser to the UNWTO Secretary-General
13:30-13:40 Conclusions
Mr. Miguel Mirones, Chairman of the UNWTO Affiliate Members Board
13:40-13:45 Video
One minute video presentation provided by our sponsor, Value Retail
13:45-15:30 Networking Cocktail
Note: The conference languages will be Spanish and English.
Follow the discussion at #ShoppingTourism
For further information on Shopping Tourism please visit our publication below:
