1st UNWTO Conference on Shopping Tourism

1st UNWTO Conference on Shopping Tourism

First UNWTO Conference on Shopping Tourism

Madrid, Spain, 29 January 2015

The Fitur Shopping dome at Fitur, pavilion 8, IFEMA

Master of Ceremony: Mr. Marcelo Risi, Senior Media Officer, UNWTO

11:30-11:45 Opening

o    Mr. Joaquín Castillo Dolagaray, Director General of Tourism, Comunidad de Madrid

o    Mr. Pedro María Corral Corral, President of Madrid Destino, Delegate of the Arts, Sport and Tourism, Comunidad de Madrid

o    Ms. Carmen González Fernández, Vice Minister of Culture and Tourism, Comunidad de Madrid

o    Mr. Taleb Rifai, UNWTO Secretary-General 

11:45-12:00 The importance of shopping tourism in international tourism

Mr. Carlos Vogeler, Director-Executive Secretary of Member Relations, UNWTO

12:00-12:15 From theory to practice: The case of Value Retail

Mr. Marcelo Molinari, Deputy Tourism Director - Global Marketing (International Markets & MICE), Value Retail, Chic Outlet Shopping

12:15-12:30 The UNWTO approach: Global Report on Shopping Tourism and Madrid Precious Time

Ms. Yolanda Perdomo, Director of the UNWTO Affiliate Members Programme

12:30-13:30 Exchanging expertise and best practices

o   Ms. Makiko Matsuda Healy, Senior Vice President, Global Tourism Development , NYC & Company, New York

o   Ms. Jill Sinclair, CEO, Sinclair Global, London

o   Mr. Jordi William Carnes, Director General, Turisme de Barcelona

o   Mr. Luciano Ochoa, CEO, Innova TaxFree

o   Mr. Borja Castresana, Communication and Marketing Director, Desigual

o   Mr. José Manuel Fernández Bosch, Director of Commercial Services and Property Management, AENA

Moderator: Mr. Raimon Martínez Fraile, Special Adviser to the UNWTO Secretary-General

13:30-13:40 Conclusions

Mr. Miguel Mirones, Chairman of the UNWTO Affiliate Members Board

13:40-13:45 Video

One minute video presentation provided by our sponsor, Value Retail

13:45-15:30 Networking Cocktail

Note: The conference languages ​​will be Spanish and English.

          Follow the discussion at #ShoppingTourism


For further information on Shopping Tourism please visit our publication below: 




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