#MyAfrica
"African countries have demonstrated a commendable determination in making tourism a strong ally of sustainable growth for millions in the region. Now is time for them to speak up and share the stories that showcase the best of Africa as a world-class tourist destination"
Zurab Pololikashvili,
UNWTO Secretary-General
Trough #MyAfrica campaign UNWTO invites everyone to share their views on Africa’s potential as a vibrant and diverse tourist destination.
We give people the floor to showcase the power of tourism through their protagonists and help bringing sustainable growth and opportunities for millions in the region.
Listening to first-hand stories, we learn from their experiences and create a platform to discover Africa through a human angle.
Exciting, challenging and full of hidden potential – this is why I work in tourism in Africa. Working in tourism has unleashed a passion in me for how this beautiful continent can take its rightful place as one of the top global tourism destinations. This a place of warm, welcoming people, diverse landscapes and a rich heritage that must be explored.
Bernadine Galliver - South Africa
"Africa is more than what the ear hears, Africa is a feeling. The tourism sector has helped me reshape my mindset for good. I get to meet and work with people from different backgrounds. My Africa is home and love.
Atabo David - Nigeria
My Africa means ocean, desert and mountains. Tourism has helped me grow my knowledge and love into discover my country and continent.
Yassine Belhouari – Morocco
I have realised the great potential in our country's destinations. That is why I have been inspired to learn the UNWTO DMO guidelines so that I can help market my favourite destination, Diani. Africa is very inviting, warm and welcoming. And so, tunakukaribisha sana (we wholly welcome you) to our mother Africa.
Jessie Kariuki - Kenya
Tourism is a cross-cutting sector that can help to reduce poverty. Africa is Beautiful. It’s a home away from home. You get a full package of what you need from beach, safari, mount climbing all is available in Africa. Welcome to Africa!
Jackline Kimaro – Tanzania
As and African in diaspora, my aim is to spread simplicity and originalità in life. Africa has always been keen in conserving simplicity and nature. Let's shout out Africa as craddle of Life.
Grace Gold Eddie – Kenya
Related links
- Download #MyAfrica campaign PDF
- UNWTO in Namibia - First Visit to African Member State Since Start of the Pandemic
- UNWTO and ITC collaborate to strengthen coastal tourism in Liberia
- UNWTO and Google Host First Tourism Acceleration Program in Sub-Saharan Africa
- UNWTO Adapts Agenda for Africa to Accelerate Tourism Recovery