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UNWTO World Tourism Barometer

The UNWTO World Tourism Barometer monitors short-term tourism trends on a regular basis to provide global tourism stakeholders with up-to-date analysis on international tourism.

The report is published four times a year and includes an analysis of the latest data on tourism destinations (inbound tourism) and source markets (outbound tourism). The Barometer also includes a Confidence Index based on the UNWTO Panel of Tourism Experts survey, which provides an evaluation of recent performance and short-term prospects on international tourism.

UNWTO Member States, Associate Members and Affiliate Members receive the UNWTO World Tourism Barometer as a part of member's service.

International tourism recovered 84% of pre-pandemic levels through July 2023

International tourism recovered 84% of pre-pandemic levels in the period January-July 2023 (-16% versus 2019) following a strong second quarter and early part of the Northern Hemisphere summer season.

  • International tourism recovered 84% of pre-pandemic levels in the period January-July 2023 (-16% versus 2019) following a strong second quarter and early part of the Northern Hemisphere summer season.
  • Travel demand continued to show remarkable resilience and sustained recovery, amid economic and geopolitical challenges.
  • After reaching 80% in Q1 2023, international tourist arrivals hit 85% of pre-pandemic levels in Q2 2023 and 90% in July 2023, backed by continued pent-up demand.
  • An estimated 700 million tourists travelled internationally between January and July 2023, about 43% more than in the same months of 2022, though 16% fewer than in 2019.
  • By regions, the Middle East saw the best results in January-July 2023, with arrivals exceeding by 20% pre-pandemic levels. Europe, the world's largest destination region, reached 91% of pre-pandemic levels, supported by robust intra-regional demand.
  • Africa recovered 92% of pre-crisis visitors this seven-month period and the Americas 87%. In Asia and the Pacific arrivals climbed to 61% of pre-pandemic levels.
  • By subregions, North Africa (+8%), Central America (+2%) and Southern Mediterranean Europe (+1%) exceeded pre-pandemic levels in January-July 2023.
  • These results show international tourism remains well on track to reach 80% to 95% of pre-pandemic levels in 2023 as projected by UNWTO in the January 2023 World Tourism Barometer.
  • Prospects for September-December 2023 point to continued recovery, according to the latest UNWTO Confidence Index, though at a more moderate pace following the peak travel season of June-August.
  • The challenging economic environment could weigh on spending patterns over the remainder of the year, with tourists increasingly seeking value for money, travelling closer to home and making shorter trips.

Tourism Data

International Tourist Arrivals, World and Regions

Panel Evaluation and Prospects

What are the main factors weighing on the recovery of international tourism?

When do you expect international tourism to return to pre-pandemic 2019 levels in your country?

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