UN Tourism has launched the Safe Destinations Challenge to identify innovative solutions that position the sector as a driver of resilience, safety, and sustainability. The initiative focuses initially on Europe, which welcomed 747 million international tourists in 2024, representing around 58% of the global figures.

At the Third United Nations Ocean Conference (UNOC3), tourism emerged as a major actor in shaping a sustainable and resilient ocean economy. With oceans under unprecedented pressure from climate change, pollution, and biodiversity loss, stakeholders from across the tourism sector met to launch new partnerships, align financing mechanisms, and scale up initiatives and action to regenerate marine ecosystems and support coastal communities.

UN Tourism and Slow Food will work together to promote gastronomy tourism as a tool for socio-economic development of people and communities.

The UN Tourism Executive Council has met again for a milestone session to build on the legacy of the last eight years. Meeting for its 123rd session, the Council assessed progress made around the priorities of innovation, investments and education and looked ahead with the nomination of Shaikha Al Nowais as new Secretary-General from 2026. Upon confirmation by the UN Tourism General Assembly, Ms. Shaikha Al Nowais will become the woman to hold the position.

International tourist arrivals (overnight visitors) increased by 5% in the first quarter of 2025 though results were mixed among regions and sub-regions.

UN Tourism has named Dr. Larry Dwyer, Professor and Adjunct Fellow at the University of Technology Sydney, as the winner of the 2025 Ulysses Prize for Excellence in the Creation and Dissemination of Knowledge in Tourism.

Destinations are increasingly focusing on fashion to enhance the tourism experiences and empower local communities, especially among indigenous populations, as well as small-scale creators and businesses.