The World Tourism Organization (UNWTO) has announced the appointment of acclaimed actor Winston Duke as its newest Ambassador for Responsible Tourism. Recognized for his exceptional talent and commitment to global philanthropic efforts, Duke will advocate for sustainable tourism practices and raise awareness about the transformative power of travel, in support of UNWTO’s latest campaign, "Tourism Open Minds."

One Earth, One Family, One Future

UNWTO has launched a new global initiative designed to unite and encourage nations, tourism sector leaders and consumers to be more open-minded when choosing a travel destination.

The legacy of the World Tourism Day 2023 celebrations will live on in the shape of greater investments in the sector's sustainability and a shared commitment to spread the benefits the sector delivers even more widely.

On World Tourism Day 2023, leaders from every global region have united around a shared determination to invest in the sector's growth and transformation. Held around the theme of "Tourism and Green Investments," the celebrations of the Global Day of Observation have been the biggest and most impactful on record.