The first signing ceremony took place in 2011 in Madrid, Spain, in the framework of the 1st International Congress on Ethics and Tourism (15-16 September 2011) to the presence of Their Royal Highnesses Prince Felipe and Princess Letizia of Asturias, the Minister of Tourism of Spain, the Secretary-General of UNWTO, the Secretary-General of Turespaña, the President of UNICEF Spain, and the Chairman of the World Committee on Tourism Ethics.