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May 30, 2025

Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism as Executive Council Builds on Strong Legacy

The UN Tourism Executive Council has met again for a milestone session to build on the legacy of the last eight years. Meeting for its 123rd session, the Council assessed progress made around the priorities of innovation, investments and education and looked ahead with the nomination of Shaikha Al Nowais as new Secretary-General from 2026. Upon confirmation by the UN Tourism General Assembly, Ms. Shaikha Al Nowais will become the woman to hold the position.

All Regions

Barometer

May 27, 2025

International tourist arrivals grew 5% in Q1 2025

International tourist arrivals (overnight visitors) increased by 5% in the first quarter of 2025 though results were mixed among regions and sub-regions.

Americas

Tourism and Rural Development

March 03, 2025

Peru leads the way in embracing STAR to make tourism a pillar of rural development

Peru will harness the power of UN Tourism’s data analysis and management tools to support growth and opportunity in rural destinations.

All Regions

February 06, 2025

UN Tourism opens call for Best Tourism Villages 2025

UN Tourism has opened applications for the 2025 edition of its prestigious Best Tourism Villages initiative. This initiative marks a continued commitment to advancing rural tourism as a catalyst for sustainable development and inclusion, while celebrating the rich tapestry of cultural and natural heritage, community values, and sustainable practices that make these destinations unique.

November 20, 2024

March 29, 2023

Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism as Executive Council Builds on Strong Legacy

International tourist arrivals grew 5% in Q1 2025

Peru leads the way in embracing STAR to make tourism a pillar of rural development

UN Tourism opens call for Best Tourism Villages 2025

UN Tourism Welcomes New Affiliate Members, Surpassing 500 Entities Globally

Kick-off in Madrid: 3rd World Sports Tourism Congress Set to Unite Global Leaders

UN Tourism Welcomes 39 New Affiliate Members

UNWTO’s Affiliate Members Advance Public-Private Cooperation in Tourism

UNWTO Partners With AVIAREPS to Launch Destination Marketing Grants

Cultural tourism Management the Focus as UNWTO and Comunidad de Madrid Host Experts Meeting

UNWTO and Comunidad de Madrid Hold First Experts Meeting on Cultural Tourism

UNWTO Welcomes 18 new Affiliate Members

UNWTO Joins Partners in Galicia to Promote Thermal Tourism

UNWTO Welcomes 15 New Affiliate Members

UNWTO and Allianz Partners Advance Commitment to Safer, More Responsible Tourism

The Committee on Matters Related to Affiliate Membership (CMAM) appoints its Chair and Vice-Chair for 2022-2023