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May 30, 2025

Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism as Executive Council Builds on Strong Legacy

The UN Tourism Executive Council has met again for a milestone session to build on the legacy of the last eight years. Meeting for its 123rd session, the Council assessed progress made around the priorities of innovation, investments and education and looked ahead with the nomination of Shaikha Al Nowais as new Secretary-General from 2026. Upon confirmation by the UN Tourism General Assembly, Ms. Shaikha Al Nowais will become the woman to hold the position.

All Regions

Barometer

May 27, 2025

International tourist arrivals grew 5% in Q1 2025

International tourist arrivals (overnight visitors) increased by 5% in the first quarter of 2025 though results were mixed among regions and sub-regions.

Americas

Tourism and Rural Development

March 03, 2025

Peru leads the way in embracing STAR to make tourism a pillar of rural development

Peru will harness the power of UN Tourism’s data analysis and management tools to support growth and opportunity in rural destinations.

All Regions

February 06, 2025

UN Tourism opens call for Best Tourism Villages 2025

UN Tourism has opened applications for the 2025 edition of its prestigious Best Tourism Villages initiative. This initiative marks a continued commitment to advancing rural tourism as a catalyst for sustainable development and inclusion, while celebrating the rich tapestry of cultural and natural heritage, community values, and sustainable practices that make these destinations unique.

February 05, 2025

Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism as Executive Council Builds on Strong Legacy

International tourist arrivals grew 5% in Q1 2025

Peru leads the way in embracing STAR to make tourism a pillar of rural development

UN Tourism opens call for Best Tourism Villages 2025

Basketball Greats Stephen Curry and Zaza Pachulia Unveiled as UN Tourism Special Ambassadors

UN Tourism at FITUR 2025: A Milestone Event for Sector-Wide Cooperation

International tourism recovers pre-pandemic levels in 2024

Tourism as a driver of rural empowerment: UN Tourism Global Conference concludes in Viet Nam

Global tourism set for full recovery by end of the year with spending growing faster than arrivals

UN Tourism: Accessible travel “a game changer” for destinations and businesses

Tourism and Sport: Creating a Lasting Legacy for Destinations at the 3rd World Sports Tourism Congress

UN Tourism Launches Global Artificial Intelligence Challenge

Madrid Sets the Stage for the 3rd World Sports Tourism Congress

Tourism Makes History at COP29 as 50 Countries Back Climate Action Declaration for Sector

UN Tourism Welcomes New Affiliate Members, Surpassing 500 Entities Globally

Global greenfield Investment in tourism Reflects Resilience and Shift Toward Sustainability in 2024