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May 30, 2025

Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism as Executive Council Builds on Strong Legacy

The UN Tourism Executive Council has met again for a milestone session to build on the legacy of the last eight years. Meeting for its 123rd session, the Council assessed progress made around the priorities of innovation, investments and education and looked ahead with the nomination of Shaikha Al Nowais as new Secretary-General from 2026. Upon confirmation by the UN Tourism General Assembly, Ms. Shaikha Al Nowais will become the woman to hold the position.

All Regions

Barometer

May 27, 2025

International tourist arrivals grew 5% in Q1 2025

International tourist arrivals (overnight visitors) increased by 5% in the first quarter of 2025 though results were mixed among regions and sub-regions.

Americas

Tourism and Rural Development

March 03, 2025

Peru leads the way in embracing STAR to make tourism a pillar of rural development

Peru will harness the power of UN Tourism’s data analysis and management tools to support growth and opportunity in rural destinations.

All Regions

February 06, 2025

UN Tourism opens call for Best Tourism Villages 2025

UN Tourism has opened applications for the 2025 edition of its prestigious Best Tourism Villages initiative. This initiative marks a continued commitment to advancing rural tourism as a catalyst for sustainable development and inclusion, while celebrating the rich tapestry of cultural and natural heritage, community values, and sustainable practices that make these destinations unique.

June 16, 2025

Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism as Executive Council Builds on Strong Legacy

International tourist arrivals grew 5% in Q1 2025

Peru leads the way in embracing STAR to make tourism a pillar of rural development

UN Tourism opens call for Best Tourism Villages 2025

UN Tourism and Croatia sign agreements to advance sustainable tourism development, research and innovation

UN Tourism Commission for Europe Meets in Baku to Further Strengthen Regional Cooperation

Vienna Joins UN Tourism’s International Network for Sustainable Tourism Observatories

UN Tourism and Lithuania Partner to Boost Innovation and Visibility

UN Tourism and Germany pave the way towards inclusive employment and accessibility

Uzbekistan joins the International Code for the Protection of Tourists

UN Tourism Completes Official Visit to Bulgaria and Welcomes Hristo Stoichkov as New Ambassador

Destinations and companies place accessibility at the forefront of tourism planning and product development

Andorra becomes 25th country to adhere to the International Code for the Protection of Tourists

UN Tourism Strengthens Collaboration with Austria to Advance Sustainable Tourism

UN Tourism Launches National Open Innovation Challenge in Collaboration with France

Sustainable Tourism through Destinations: Mallorca Hosts 2024 Global INSTO Meeting and III Sustainable Destinations Summit