Botswana: The Preparation of Development Guidelines and Customised Investment Models for Kasane-Kazungula Priority Tourism Sites
The Botswana Government, in partnership with UNWTO, is embarking on an ambitious journey to transform Kasane-Kazungula, nestled in the scenic northwest region of our country, into a bustling international and domestic tourism hotspot.
The mutual commitment to this vision is grounded in meticulous planning and research, as exemplified by two ground-breaking studies initiated by the Ministry of the Environment and Tourism in collaboration with UNWTO. These studies, namely the ‘National Tourism Development Master Plan for Botswana’ and the ‘Tourism Development Master Plan for Kasane-Kazungula Area,’ provide the blueprint for tourism excellence.
The strategy leverages the rich resources of Kasane-Kazungula, including Chobe National Park, Chobe River, Namibia's wetlands, Africa's Four Corners, and the historical significance of the War of Liberation. These resources offer diverse wildlife, a sanctuary for the world's largest elephant population, stunning views of Namibia's wetlands, and unique geographical features, making Kasane-Kazungula a valuable destination.
This comprehensive study has illuminated the path to uniqueness for Kasane-Kazungula, reshaping its destiny as a tourism powerhouse. Focused on the Development of Investment Guidelines and Customized Investment Models for the Priority Tourism Sites, it has delivered a resounding confirmation of the region's extraordinary potential for investment.