UNWTO Academy Masterclass in Portugal on Digital Transformation in Tourism – Trends and challenges
The UNWTO Academy offers a masterclass on Digital Transformation in Tourism in the International Centre associated to UNWTO Academy in Portugal on 4th July 2019.
In today’s fast-changing and competitive environment, visitors unquestionably desire unique tourism experiences - and destinations and businesses respond to this request by designing and promoting products that add value to their goods and services. It is also important to be aware that digital technologies have introduced major changes to tourists’ behaviour, tastes and their models of consumption. Consequently, traditional tourism activities are rapidly losing their effectiveness, threatened by changes brought by experienced and digitally sophisticated consumers.
That is why, this masterclass wishes to provide its participants with current trends and challenges in Digital Transformation in an ever-changing Tourism sector.