Panel of Experts on Screen Tourism and Presentation of the Global Report on Cultural Affinity and Screen Tourism

Panel of Experts on Screen Tourism and Presentation of the Global Report on Cultural Affinity and Screen Tourism

UNWTO FITUR
Netflix
Fitur

The UNWTO, in partnership with Netflix, organizes a Panel of Experts on Screen Tourism. This event is part of a larger collaboration between the Affiliate Members Department and Netflix, started in 2020 and whose main result is the Global Report on Cultural Affinity and Screen Tourism that will be presented at the event.

This Global Report looks into screen tourism and expands this concept to include its connection with cultural affinity and the growing affection that people develop towards a particular country or local culture when displayed on the screen.

Along with the presentation of the report, the Panel will count on the participation of several experts of the tourism and audiovisual industry who will discuss about the growing trends of Screen Tourism, how movies and TV series can boost tourism, cultural affinity between countries, and the achievement of the Sustainable Development Goals.

Please note that, following FITUR safety protocols, the participation will be limited to 30 persons, so we strongly encourage you to arrive on time to secure a seat.

Programme

Thursday, 20 May 2021 - 12:00-13:00
12:00 – 12:15

Presentation of the key findings and conclusion of the Global Report, Ms. Naomy Gmyrek

12:15 – 12:30

Opening Remarks

  • Mr. Carlos Rosado, President of the Spanish Film Commission
12:30 – 13:00

Panel of Experts 

  • Mr. Ion Vilcu, Director of the UNWTO Affiliate Members
  • Ms Esperanza Ibañez Lozano, Director of Public Policy, Netflix
  • Ms. Antonia del Rey Reguillo, Professor, University of Valencia