FITUR 2024

FITUR 2024

International Tourism Fair FITUR | 24 - 28 JAN 2024 | IFEMA, Madrid

UN tourism

FITUR, the Madrid International Tourism Trade Fair, is the first global meeting point of the year for tourism professionals.

Held every year in the second half of January, it provides an opportunity for the sector’s stakeholders to come together and discuss key priority areas for the new year. It is the perfect backdrop for UNWTO to release its first assessment of international tourism for 2024, highlight key policy areas, and provides the context to strengthen relations with Member States, public and private sector partners and leaders.


Tuesday, 23 January
10:00 - 12:00
Breakfast meeting - Invest in Zambia: Tourism Investment Outlook, Trends and Opportunities
(by invitation only)
Four Seasons Hotel Madrid
15:00 - 17:00
14th Meeting of the Committee on Tourism and Competitiveness (CTC)
(by invitation only)
UNWTO Headquarters
18:00 - 18:45
Launch of the Report Travel Insights- a Focus on the Americas by Amadeus in collaboration with UNWTO
UNWTO Headquarters
20:00 - 22:00
Welcome Cocktail
(by invitation only)
Mandarin Oriental Ritz Hotel
Wednesday, 24 January
12:00 - 16:00
59th AM Board Meeting
(by invitation only)
N111 - N112, North Convention
Center, Fitur
17:00 - 17:30
Presentation of training series created by, in collaboration with the UNWTO's Stand (Stand 8C15)
18:30 - 22:00
Cocktail reception for tourism authorities of the Americas in collaboration with CAF
(by invitation only)
  • Presentation of the updated investment guide for Ecuador
  • Signing the agreement for additional 5 investment guidelines: Brazil, Mexico, Honduras, Jamaica and Perú
Casa América
Thursday, 25 January
10:00 - 10:30
Presentation of the Iberoamerican Strategy for the Tourism of the Future of the Union of Ibero-American Capital Cities
Madrid Stand 9C03
10:00 - 12:00
18th Meeting of the Committee on Tourism and Sustainability
(by invitation only)
N117, North Convention
Center, Fitur
12:30 – 13:00
Presentation of the Tourism Law Observatory for Latin America and the Caribbean
Ecuador's Stand (Stand 3C04 – Pavillion P03)
12:00 – 13:30
N112, North Convention
Center, Fitur
15:00 – 18:00
N112, North Convention
Center, Fitur
Friday, 26 January
11:00 – 13:00
Fiturtechy, Pavilion 10, IFEMA - Sostenibilidad Room

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