FITUR 2024

24 - 28 January, 2024

FITUR, the Madrid International Tourism Trade Fair, is the first global meeting point of the year for tourism professionals.

Held every year in the second half of January, it provides an opportunity for the sector’s stakeholders to come together and discuss key priority areas for the new year. It is the perfect backdrop for UNWTO to release its first assessment of international tourism for 2024, highlight key policy areas, and provides the context to strengthen relations with Member States, public and private sector partners and leaders.

PRELIMINARY PROGRAMME OF UNWTO ACTIVITIES 2024

Tuesday, 23 January

10:00 - 12:00

Breakfast meeting - Invest in Zambia: Tourism Investment Outlook, Trends and Opportunities
(by invitation only)

Four Seasons Hotel Madrid

15:00 - 17:00

14th Meeting of the Committee on Tourism and Competitiveness (CTC)
(by invitation only)

UNWTO Headquarters

18:00 - 18:45

Launch of the Report Travel Insights- a Focus on the Americas by Amadeus in collaboration with UNWTO

UNWTO Headquarters

20:00 - 22:00

Welcome Cocktail
(by invitation only)

Mandarin Oriental Ritz Hotel

Wednesday, 24 January

12:00 - 16:00

59th AM Board Meeting
(by invitation only)

N111 - N112, North Convention
Center, Fitur

17:00 - 17:30

Presentation of training series created by Booking.com, in collaboration with the UNWTO

Booking.com's Stand (Stand 8C15)

18:30 - 22:00

Cocktail reception for tourism authorities of the Americas in collaboration with CAF
(by invitation only)

Presentation of the updated investment guide for Ecuador
Signing the agreement for additional 5 investment guidelines: Brazil, Mexico, Honduras, Jamaica and Perú

Casa América

Thursday, 25 January

10:00 - 10:30

Presentation of the Iberoamerican Strategy for the Tourism of the Future of the Union of Ibero-American Capital Cities

Madrid Stand 9C03

10:00 - 12:00

18th Meeting of the Committee on Tourism and Sustainability
(by invitation only)

N117, North Convention
Center, Fitur

12:30 – 13:00

Presentation of the Tourism Law Observatory for Latin America and the Caribbean

Ecuador's Stand (Stand 3C04 – Pavillion P03)

12:00 – 13:30