II Sustainable Destinations Summit
Mallorca, Spain | 30-31 March 2023
Almost a year has passed since we welcomed you to the 2022 Summit.
Given the outstanding success and relevance of the Summit, we are very pleased to announce that the Fundación de Turismo de Mallorca and the Sustainable Tourism Observatory, part of the Consell de Mallorca, in partnership with the World Tourism Organization (UNWTO) are organizing the second edition of the Sustainable Destination Summit, which will take place on 30 and 31 of March 2023 at the Convention Centre Hipotels Gran Playa in Mallorca.
The Summit will bring together a wide range of tourism and non-tourism stakeholders to debate and share visions, experiences, knowledge, and good practices for accelerating the transformation of tourism into a force for good.
The Summit's exciting programme will consist of two days of work with panel discussions and interviews, touching upon a variety of topics ranging from the role of destinations in the transformation process, various perspectives on sustainability, circular economy, data management, and pre-competitive cooperation!
Don't miss this Summit and join by registering HERE!
We look forward to welcoming you!
Thursday, 30 March 2023:
Keynote speech: The Needed Transition of the Tourism Sector
Ms. Zortisa Urosevic, Executive Director, UNWTO
SETTING THE SCENE
Status quo of global sustainability
Mr. Pepijn Rijvers, Executive Vice President, Redefining Value, World Business Council for Sustainable Development
Status quo of sustainability in tourism
Mr. Thomas Ellerbeck, Member of the Group Executive Committee and Group Director Corporate & External Affairs, TUI Group
REFRESHING SUSTAINABLE PERSPECTIVES
The indigenous perspective:
A deep dive into the indigenous way of living: what do traditions, inclusiveness, good stewardship mean for the balance with nature and needs of communities and what concrete solutions can they provide to help us in the transformation of the tourism sector.
Chief Frank Antoine Co-Owner, Moccasin Trails / Chief, Bonaparte First Nation Thompson Valley, Okanagan Valley, Gold Country, Canada
The outer perspective:
Learning from an astronaut and taking the bird´s view on earth gives us a fresh and very real understanding of how we need to behave when resources are really scarce.
Mr. Pedro Francisco Duque, Spanish Astronaut. (Virtual)
The financial perspective:
The future of financing will increase the importance of sustainable development priorities. This includes the better management of environmental and social risks, greater accountability and helping to build back towards a greener future.
Ms. Denise Urias Levy, Environmental Senior Specialist, Environment, Rural Development and Disaster Risk Management Division (CSD/RND), Climate Change and Sustainability Sector, Interamerican Development Bank
INTERVIEW PROF. MASSIMO MARCHIORI "A SOCIETY IN TRANSFORMATION - LEARNING FORM HISTORY"
Prof. Massimo Marchiori was the driving force behind HyperSearch, the backbone of Google's work as a search engine, which changed the way society is searching and using information in the most drastical way since Gutenberg invented the printing press. How does he see how this affected the world of today and what does he foresee to come?
Prof. Dr. Massimo Marchiori, University of Padova, Italy and European Institute for Science, Media and Democracy, Belgium
PANEL DISCUSSION 1: DESTINATIONS - CATALYSTS OF SUSTAINABLE AND REGENERATIVE DEVELOPMENT
Destinations very often lead the implementation of tourism policy objectives and tourism destination managers can inspire through their actions impacts beyond the tourism sector. Destinations many times provide the framework for effective sustainable and regenerative development where stakeholders agree on objectives, monitor and analyse the success of their actions. This panel provides a reflection on key elements and enabling policy factors that facilitate an inclusive and resilient sustainable development.
- Ms. Petra Stušek, CEO at Ljubljana Tourism and President of the Board at City Destinations Alliance (CityDNA), Slovenia
- Mr. Ronald Anthony Sultana, Director, Tourism and Economic Development Directorate, Ministry of Gozo, Malta
- Ms. Yaiza Castilla Herrera, Minister of Tourism, Industry and Commerce, Government of the Canary Islands, Spain
- Ms. Ellen Walker-Matthews, Chief Executive Officer, Thompson Okanagan Tourism Association (TOTA), Canada
PANEL DISCUSSION 2: PRECOMPETITIVE COOPERATION FOR SUSTAINABLE ACTIONS
Pre-competitive collaboration is key to the success of sustainability strategies in tourism and plays an important role for destinations. A good understanding of the challenges and industry needs allows that core issues of sustainable development are addressed and managed based on evidence but avoid impacting competition among businesses. This panel addresses relevant areas and information needs of tourism companies as well as the role that DMOs can play to ensure impactful and effective solutions.
Ms. Wenche Gronbrekk, Director of Strategy, Partnerships and External Relations, Senior advisor, Ocean, UN Global Compact, Seafood Business for Ocean Stewardship (SeaBOS)
Moderator: Mr. Glenn Mandziuk, Chief Executive Officer, Sustainable Hospitality Alliance
- Mr. Gines Martinez, CEO Jumbo Tours, Spain
- Ms. Inge Huijbrechts, Global SVP Sustainability, Security and Corporate Communications, Radisson Hotels
- Ms. JoAnna Abrams, Founder and CEO, MindClick
- Ms. Sara Digiesi, CEO, Best Western Hotel Group Italy
PANEL DISCUSSION 3: IMPLEMENTING CIRCULARITY
Circularity in tourism aims to transform the sector to become regenerative, minimize the use of resources and avoid waste. Many efforts in this area are already underway, and this panel will focus on the priorities and practical insights needed for the successful transformation.
Dr. Antoni Riera Font, Director de la Fundació Impulsa Balears
Moderator: Dr. Antoni Riera Font, Director de la Fundació Impulsa Balears
- Ms. Gloria Fluxà, Vice-Chairman & Chief Sustainability Officer, Iberostar
- Mr. José Guillermo Díaz Montañés, CEO, ARTIEM Hotels
Friday, 31 March 2023:
- Mr. Iago Negueruela. Conseller de Modelo Económico, Turismo y Trabajo
- Ms. Aurora Ribot, Consejera de Sostenibilidad y Medio Ambiente
PANEL DISCUSSION 4: NATURE-RELATED DATA FOR MANAGEMENT
Experiences by destinations with measurement and indicators, their comparability and usefulness are key for successful decision-making. However, the assessment of nature-related impacts, dependencies, risks and opportunities is currently used to a lesser extent by the tourism sector, while other sectors have already started moving into the nature space.
Moderator: Ms. Cordula Wohlmuther, Coordinator, Sustainable Development of Tourism, UNWTO
- Mr. Jesús Maria Alquézar Sabadie, European Commission, Directorate-General for Environment
- Ms. Alexa Firmenich, Co-director of SEED, Crowther Lab at ETH Zürich
- Ms. Cecilia Hertz, Founder and Managing Director of Umbilical Design, Co-Founder of I.S.A.A.C. International Space Asset Acceleration Company, Sweden
- Mr. Sérgio Guerreiro, Senior Director of Knowledge Managmenent and Innovation, Turismo de Portugal
- Mr. Kees Jan, Head, Travel Sustainable Program, Booking.com
PANEL DISCUSSION 5: GOVERNANCE MODELS STRENGTHENING SUSTAINABILITY
Effective governance is an important prerequisite for the sustainable development of tourism destinations. Its effectiveness depends largely on inter-relation between the relevant actors in the sector, which are involved in shaping policies and decisions through participatory processes.
Moderator: Dr. Dirk Glaesser, Director, Sustainable Development of Tourism, UNWTO
- Mr. Juan Jose Alvarez Brunel, Secretario de Turismo del Estado de Guanajuato, Mexico
- Ms. Gracen Chungath, Senior Vice President, Destination Development, Destination Canada
- Mr. Mathias Schattleitner, President Austrian Tourism Managers, Managing Director Schladming-Dachstein, Austria
PANEL DISCUSSION 6: ACTION FRAMEWORK DRIVING TRANSFORMATION
Action frameworks are needed to trigger and guide the necessary acceleration towards sustainable consumption and production patterns. They help to build the needed synergies and support the transformation process through pooled research, guidance and networking to be successful. Their catalytic function triggers impact on a larger scale, which is urgently needed to make the tourism sector more sustainable and resilient.
Moderator: Ms. Virginia Fernández-Trapa, Coordinator, Sustainable Development of Tourism, UNWTO
- Mr. José Juan Lorenzo Rodríguez, Executive Director, Turismo de Islas Canarias, Spain
- Mr. Jorge Laguna-Celis, Head, One Planet Network, UN Framework of Programmes on Sustainable Consumption and Production (10YFP), UN Environment Programme
- Ms. Samantha Kenny, Senior Program Officer, Food Waste, World Wildlife Fund
TWO GENERATIONS - ONE PERESPECTIVE
Moderator: Ms. Maria Frontera, President, Federación Empresarial Hotelera de Mallorca (FEHM), Spain
- Ms. Sabina Fluxá Thienemann, Vice-Chairman & CEO at Iberostar Group
- Ms. Carmen Riu Güell owner of the RIU Hotels & Resorts chain
LIVING AND PROMOTING SUSTAINABILITY
How do destinations committed to sustainability, communicate and promote their attractions, products and services and strive towards a balance between marketing and storytelling? How do markets, operators and clients demand information and support. What have we learned from these responses to continue fostering sustainable and resilient destinations?
Moderator: Michael Collins, Founder, Managing Director, TravelMedia.ie
- Mr. Mark Tanzer, CEO, ABTA, UK
- Ms. María Frontera, President, Federación Empresarial Hotelera de Mallorca (FEHM), Spain
- Mr. Miguel Sanz, Director-General, Turespaña, Spain
- Mr. Andreu Serra, Conseller de Turismo, Consell Insular Mallorca
Ms. Isabel Oliver Sagreras, Office of the UNWTO Secretary- General, UNWTO
Ms. Rosa Ana Morillo Rodríguez, Secretary of State for Tourism, Spain