
UN Tourism Safe Destinations Challenge
Background
The European tourism sector, a critical economic engine and a key provider of employment across the region, faces growing vulnerability due to the escalating frequency and diversity of crises. From armed conflict and geopolitical tensions to climate-related disasters and terrorist threats, the safety and security of destinations has emerged as a core concern for governments, tourism stakeholders and travellers alike.
According to a comprehensive report by the World Meteorological Organization (WMO) , weather, climate, and water-related disasters have increased fivefold between 1970 and 2019, driven by climate change and more frequent extreme weather events. Despite this increase, fatalities have decreased nearly threefold due to advancements in early warning systems, enhanced preparedness and improved disaster management. In Europe, 1,784 disasters attributed to weather, climate and water extremes were reported between 1970 and 2021, with flood-related disasters being the most prevalent. These disasters caused 166 492 deaths and US$ 562.0 billion in economic losses.
On the other hand, data from UN Tourism shows that geopolitical instability continues to challenge the global tourism recovery in the post-COVID-19 era. For example, ongoing conflicts in Eastern Europe have significantly impacted regional travel flows and dampened confidence among major outbound markets, including those in North America and Asia. In 2022 alone, global tourism receipts were estimated to decline by approximately US$14 billion due to these disruptions.
Similarly, instability in parts of the Middle East has led to substantial reductions in visitor numbers. One destination recorded an 80% year-on-year decline in international arrivals by December 2023, with early forecasts for 2024 suggesting an additional 68% decrease, largely attributed to the region’s fragile security context.
Research also highlights that terrorism and insecurity can produce wider ripple effects in tourism through both a substitution effect—where travelers opt for destinations perceived as safer—and a generalization effect, where incidents in one location influence perceptions across broader regions.
Beyond conflict, recent critical infrastructure failures have also underscored tourism's vulnerability. In 2025, parts of Southern Europe—including Spain and Portugal—faced widespread power outages that disrupted services and led to an estimated €1.3 to €4 billion in economic losses in Spain alone . These events not only affected local economies but also raised concerns about the resilience of essential services supporting tourism, from hospitality to transport.
About the UN Tourism SAFE-D
The Safety of Destinations (SAFE-D) Initiative , led by UN Tourism, is a global effort to strengthen crisis preparedness, response, and recovery in destinations worldwide. The SAFE-D Europe Initiative, launched in early 2025 at the initiative of Czechia, is a direct response to this growing pattern of vulnerability. The initiative highlights the increasing frequency of crises affecting tourism, from floods, fires, and pandemics to cyberattacks, geopolitical instability, and infrastructure failure, and calls for enhanced preparedness, response, and recovery capacities among European destinations. With climate hazards intensifying and geopolitical tensions persisting, there is an urgent need to strengthen tourism crisis governance to ensure the sector’s sustainability and resilience.
Some recent examples in UN Tourism’s European Region
- COVID-19 Pandemic (2020–21): Unprecedented travel bans and lockdowns led to a collapse in international tourism demand in Europe and worldwide, underscoring the need to integrate public health emergency planning into tourism resilience.
- Valencia, Spain (October 2024): Catastrophic floods resulted in 232 fatalities, marking Spain's deadliest ones in decades. The economic impact exceeded €22 billion, with hotel occupancy dropping from 80.4% to 62.5% within the municipality of Valencia, due to infrastructure disruptions and image concerns..
- Vienna, Austria (August 2024): Austrian authorities foiled a planned terrorist attack targeting a Taylor Swift concert in Vienna, arresting three individuals. All three planned concerts were cancelled, leaving thousands of visitors in the city. The Vienna Tourist Board responded creative crisis management—mobilizing city stakeholders to offer free Taylor-themed events and experiences that turned fan disappointment into a celebration of the city, fostering positive visitor sentiment and social media engagement.
- Greece (2023–24): Wildfires in Rhodes (2023) and Attica (2024) forced the evacuation of thousands of tourists and led to the cancellation of hundreds of flights and bookings, causing major economic losses to the local hospitality sector.
- Italy (Emilia-Romagna, May 2023): Unprecedented flooding over two weeks, equivalent to seven months of precipitation, led to 17 casualties, the displacement of over 36,000 people, and damages exceeding €8 billion. The floods also forced the cancellation of the Emilia Romagna Grand Prix, which normally attracts large numbers of international visitors, highlighting cross-sector impacts on tourism.
- Türkiye (February 2023): Türkiye's earthquakes in early 2023, particularly the 7.8 magnitude quake in February, resulted in the temporary collapse of tourism operations in multiple provinces, especially those with heritage sites, triggering travel warnings and further undermining tourism-dependent livelihoods.
- La Palma, Canary Islands (September–December 2021): An 85 days volcanic eruption from September 19 to December 13, 2021, caused significant destruction, including the loss of over 1,300 homes and agricultural areas. The eruption severely impacted the local economy, especially tourism, as infrastructure and accommodations were destroyed, leading to a sharp decline in visitor numbers. Efforts to recover include rebuilding infrastructure and restoring tourism, with a focus on positioning La Palma as a resilient and sustainable destination for future visitors.
- Identify and support entrepreneurs, startups, MSMEs, and public-sector actors who are developing innovative solutions to enhance the safety, security, and resilience of tourism destinations across Europe.
- Crowdsource practical, scalable solutions that can help destinations strengthen their crisis preparedness, response, and recovery capabilities across all types of emergencies (climate, health, security, cyber, etc.).
- Scale and replicate successful innovations by ensuring they can be adapted to multiple European destinations (especially those that are seasonal, remote, or highly tourism-dependent).
- Encourage collaboration among public and private actors and share best practices, in line with the SAFE-D framework.
Category 1: Natural Disasters, Climate and Health-Related Hazards for Tourism Destinations
Solutions that help destinations anticipate, manage, and recover from climate-related and public health emergencies. Includes AI-based forecasting tools for floods, wildfires, or disease outbreaks in tourist zones, smart evacuation systems, and real-time alert platforms (including health alerts) for travelers and businesses.
Category 2: Safety, Security, and Cyber Threats for Tourists and Destinations
Innovations that enhance tourist safety and resilience. Examples include crowd management systems for large events, safety apps with localized alerts, GIS-based live tracking, and cybersecurity tools that safeguard infrastructure and traveler data from attacks.
Category 3: Crisis Communication and Post-Incident Response
Solutions that support rapid and effective information dissemination following emergencies like terrorist attacks. Focuses on post-event communication platforms, traveler tracking systems, and multilingual alerts to coordinate safe movement and minimize harm, emphasizing real-time communication, verified information sharing, and preparedness strategies.
The purpose of the challenge is to capture particularly the attention of startups, entrepreneurs, MSMEs and public-sector stakeholders, as well as collaborations between private and public entities, from across the tourism value chain based in countries from the UN Tourism Member States of Europe to facilitate innovative and smart solutions related to the complex challenges the tourism sector is facing related to Natural Disasters, Climate and Health-Related Hazards and Safety, Security and Cyber Threats for Tourists and Destinations.
Applicants are invited to participate if meeting the following criteria:
- Demonstrate innovation or disruption by introducing value-added, sustainable approaches to strengthen crisis preparedness, response, and recovery in tourism across Europe;
- Leverage emerging technologies, particularly in relation to climate resilience, disaster response, cybersecurity, and tourist safety, aligned with green and digital transitions;
- Present new or complementary business models that contribute to the resilience and economic continuity of tourism in destinations vulnerable to climate and health-related hazards, conflict, infrastructure failure, or political instability;
- Be scalable, showing strong potential for replication across European destinations, especially those that are seasonal, remote, or highly dependent on tourism;
- Have a minimum viable product (MVP) or a clearly defined and fundable project idea ready to move toward implementation;
- Promote digital transformation, environmental innovation, and meaningful community involvement, especially in the preservation and protection of destination assets;
- Encourage all forms of innovation – from technological tools and early warning systems to new governance models, risk management protocols, communication platforms and social resilience frameworks that support both visitors and host communities.
Read the Terms of Reference
Timeline
Benefits
- Pitch your solution at the UN Tourism Tech Adventures
- Mentorships by UN Tourism Partners;
- Global visibility, including media promotion and branding on the UN Tourism media channels;
- Tailored support for your project;
- Opportunities to pilot or scale solutions with partner destinations or within UN Tourism projects.
- Become a member of the UN Tourism Innovation Network;
- Scholarship opportunities for the UN Tourism Online Academy