The Path to Recovery: Leverage UNWTO Insights & Facebook Solutions to Build your New Digital Marketing Strategy
Webinar, Wednesday, 14 April 2021, 15.00 – 17.45 (CEST)
Sandra Carvão is Chief of Tourism Market Intelligence and Competitiveness at the World Tourism Organization (UNWTO) since June 2018. Before that, she was Chief of Communications and Publications for 8 years until May 2018 where she was responsible for UNWTO’s strategic positioning.
Prior to this post, Sandra was Deputy Chief at UNWTO’s Market Trends, Competitiveness and Trade in Tourism Services Department between 2007 and 2010. During this period, Sandra coordinated the Tourism Resilience Committee created by UNWTO to address the impacts of the global economic crisis 2008-2009 on tourism. Prior to joining UNWTO in 2003, Sandra held a position as market manager in the Portuguese National Tourist Office in Lisbon. Sandra has a degree in International Relations, Economics Branch, by the Instituto de Ciências Sociais e Políticas/Universidade Técnica de Lisboa and a postgraduade degree in Marketing by the Universidad Complutense de Madrid.
Oskar is responsible for the CEE region and acts as a partner to the government, politics, and advocacy sector. He has been associated with the tech industry for many years now. Before joining Facebook, he worked at Google and Procter&Gamble. His main professional interests are related to the notion of integrated communications and advertising ecosystems. Privately, Oskar is an avid sailor who spends every free moment at sea or close to the water. (linkedin.com/in/oskarb/)