July 26th - 27th, 2023 | Merusaka Nusa Dua Hotel, Bali


International Tourism Investment Forum 2023




The tourism industry has long been recognised as a key driver of economic growth, job creation, and cultural exchange. However, the traditional model of tourism has often come at a significant cost to the environment and local communities. In recent years, there has been a growing awareness of the need to transform the tourism sector into a more sustainable and responsible industry.

There is a growing consumer demand for sustainable experiences nowadays. Travelers are becoming more conscious of their environmental footprint and are actively seeking out eco-friendly accommodations, tour operators, and destinations. As the market grows, there are an increasing number of innovative business models and technologies emerging in areas of sustainable tourism. Responding to the shift in market preferences through newly developed innovation and initiatives that result in sustainable tourism businesses could prove crucial turning points for business owners. Hence, business owners' points of view are relevant in answering the growing consumer demand.

As the world grapples with pressing environmental challenges and the call for climate action intensifies, there is a unique opportunity for the tourism sector to embrace green and sustainable investment. This approach involves channeling financial resources into projects and initiatives that prioritize environmental conservation, community engagement, and long-term economic viability.

The International Tourism Investment Forum (ITIF) 2023 is dedicated to exploring the importance of green and sustainable investment in the tourism industry. It is crucial for all stakeholders in this dynamic field to understand the significance of embracing environmentally responsible practices, not only for the preservation of our planet but also for the long-term success of tourism businesses and the well-being of local communities. This forum will also delve into some key highlights of why this issue holds immense importance for all stakeholders involved.

ITIF 2023 is an investment forum conducted by The Ministry of Tourism and Creative Economy of The Republic of Indonesia in collaboration with Indonesia Chamber of Commerce & Industry and also supported by the UNWTO & IFC. By bringing together all tourism stakeholders, this forum will focus on sharing perspectives and building connections both from the financial sector and tourism business aim to incarnate a green investment scheme in the tourism sector.


  1. Explore the potential of green and sustainable investment in tourism: Discuss the concept of green and sustainable investment and its relevance to the tourism industry. Examine the economic, environmental, and social benefits that can be derived from embracing sustainable practices and attracting green investments. Highlight successful examples of destinations or businesses that have leveraged green investments to drive positive change.
  2. Highlight policy and regulatory frameworks: Examine the role of policies and regulatory frameworks in facilitating green and sustainable investment in the tourism sector. Discuss the importance of clear guidelines, incentives, and supportive regulations to attract investors and drive sustainable practices. Explore successful case studies where government policies have created an enabling environment for green investment in tourism.
  3. Discuss the role of stakeholders: Engage in a discussion about the role of various stakeholders, including governments, private sector entities, financial institutions, and local communities, in embracing and promoting green and sustainable investment in tourism. Explore the importance of collaboration, knowledge-sharing, and capacity building to maximize the positive impact of investments. Discuss ways to encourage stakeholder engagement and foster sustainable partnerships.
  4. Address challenges and opportunities: Identify the challenges and opportunities associated with embracing green and sustainable investment in the tourism sector. Discuss potential barriers, such as financial constraints, limited awareness, and resistance to change, and explore strategies to overcome these challenges. Highlight the potential for job creation, enhanced destination competitiveness, and improved environmental stewardship as key opportunities that arise from green and sustainable investment.


- Investors, international and domestic

- Government Officials

- Financial Institutions, international and domestic

- Academics

- Project Owners and destination managers

- Community


ITIF 2023 Will be consisted of a series of talk shows that will discuss significant topics related to the bottleneck issues and initiatives that have been taken on promoting sustainable tourism projects and the readiness of green investment. The forum includes keynotes speeches from several Indonesia’s Ministers and three sessions focusing on the following topics:

Session 1: High - Level Dialogue: Green Investment Outlook on Tourism

Session 2: Talk Show: Innovations and Initiatives in Shaping Market Preferences on Sustainable Tourism;

Session 3: Investor Talk : Trends & Pattern of Investment in Sustainable Tourism

Each session will have an expert that shares their perspective on the particular topics, followed by presentations from 3 Indonesia’s Tourism Authority Boards addressing the investment opportunities. A breakout session will be held for all investors so that they can have a private b2b meeting with project owners. 

There will also be exhibitions initiated by project owners to present their projects and related initiatives that promote sustainable tourism development and facilitate business to business meetings in realizing the green investment.