12th IFTM-UNWTO Training Programme for the ASEAN Countries

The IFTM-UNWTO Training Programme on Solutions for Sustainable Tourism Development and Destination Branding in Times of Crisis and Beyond will be held virtually on 6th, 7th and 9th December 2021.

Crisis such as the Covid-19 Pandemic and natural disasters have long-term impacts upon tourist destinations, both positive and negative, with the latter more than prevalent. Unless we adopt a more holistic approach towards sustainable tourism development through careful long-term planning, marketing and branding of a destination, challenges will persist and in times of crisis problems are often exacerbated. To successfully re-emerge after a crisis, the foundations of real sustainable tourism development needs to be laid. Various short-term tactics maybe used during times of crisis to address and solve problems, but these will vary depending upon the situation at hand. To address and examine solutions (both long-term and short-term) in times of crisis, the Macao Institute for Tourism Studies (IFTM) in collaboration with UNWTO are pleased to deliver an online training programme comprising three webinars based on the theme of “Solutions for Sustainable Tourism Development and Destination Branding in Times of Crisis and Beyond.”

This webinar is specifically designed for ASEAN countries, namely: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Thailand and Viet Nam; together with participants from the Guangdong-Hong Kong-Macao Greater Bay Area by invitation.

Upon completion of this training programme participants will be able to:

  1. Acquire knowledge and insights on how to prepare and manage sustainable tourism development and destination branding efforts in times of crisis

  2. Integrate knowledge of sustainable tourism development and strategic marketing with respect to destination branding efforts

  3. Apply and assess solutions that may be used to enhance a destination’s sustainable tourism development and branding efforts

  4. Learn from the experiences shared by participating member states in building capacity for sustainable tourism development and destination branding

The topics covered in this online training programme are:

  • Sustainable Tourism Development

  • Strategic / Destination Marketing

  • Destination Branding

Contact information:

UNWTO Secretariat
Mr. Kuok Un Iong
Programme Analyst
Regional Department for Asia and the Pacific


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