UN Tourism Affiliate Members Corner: Segmentación de viajeros objetivo
Este espacio para Miembros Afiliados de ONU Turismo será una plataforma para explorar y debatir estrategias de marketing innovadoras diseñadas para atraer y conectar con diversos segmentos de viajeros. Al abordar las preferencias y necesidades específicas de grupos como los Amantes de la Cultura, los Aficionados al Deporte, los Viajeros con Necesidades Especiales, los Turistas Eco-Conscientes, los Viajeros de Negocios y las Estancias Familiares, la sesión destacará enfoques para alinear el marketing de destinos y negocios con los intereses cambiantes de estos públicos.
Asimismo, la sesión se centrará en estrategias para conectar con Nómadas Digitales, Personas Mayores, Amantes de la Gastronomía y la Comunidad LGBTQ+. Miembros Afiliados con experiencia en estos segmentos compartirán tendencias, casos prácticos y mejores prácticas para inspirar acciones de marketing efectivas y fortalecer la competitividad en el dinámico panorama turístico de 2025 y más allá.
Presentaciones:
- Culture Lovers: Dr. Fares Braizat, Chief Commissioner, Petra Development & Tourism Region Authority (PDTRA) - Presentation: Walk in the Footsteps of History: Petra's Spiritual, Cultural, and Celestial Treasures
- Travelers with Special Needs: Linda Ristagno, Assistant Director of External Affairs, International Air Transport Association (IATA) - Focus on Accessibility
- Eco-Conscious Tourists: Wilbard Chambulo, Chairman, Tanzania Association of Tour Operators (TATO) - Attracting Eco-Conscious Travellers: Case Study Tanzania
- Business Travelers: Liliana Rodriguez Hurtado, Executive President, Cartagena de Indias Tourism Corporation
- Family Stays: Fernando Barcenilla, Commercial Head of Travel, Allianz Partners Spain - Family Travel 2025
- Digital Nomads: Nikolaos Gkolfinopoulos, Head of Tourism - Senior Manager, ICF - The rise of Digital Nomads
- Seniors: Irene García Sáez, Head of Business & Chief Data Officer (CDO), MAWDY (MAPFRE Worldwide Digital Assistance) - Senior Traveler
- Culinary Enthusiasts: Ana Beatriz Serpa, Institutional Manager, ABAV (Brazilian Association of Travel Agencies) - Culinary Enthusiasts
- LGBTQ+ Community: Joel Diaz, Membership Manager for Europe, International LGBTQ+ Travel Association - Impact of LGBTQ+ Tourism and Travel on Destinations
Ponentes

Dr. Fares Braizat
Chief Commissioner, Petra Development & Tourism Region Authority

Linda Ristagno
Assistant Director of External Affairs, International Air Transport Association

Wilbard Chambulo
Chairman, Tanzania Association of Tour Operators

Liliana Rodriguez Hurtado
Executive President, Cartagena de Indias Tourism Corporation

Fernando Barcenilla
Commercial Head of Travel, Allianz Partners Spain

Nikolaos Gkolfinopoulos
Head of Tourism - Senior Manager, ICF

Irene García Sáez
Head of Business & Chief Data Officer (CDO), MAWDY (MAPFRE Worldwide Digital Assistance)

Ana Beatriz Serpa
Institutional Manager, ABAV (Brazilian Association of Travel Agencies)

Joel Diaz
Membership Manager for Europe, International LGBTQ+ Travel Association
Consulta más información sobre la Membresía Afiliada a ONU Turismo
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UN Tourism Affiliate Members Corner
Targeting Traveler Segments

UN Tourism Affiliate Members Corner
Targeting Traveler Segments

UN Tourism Affiliate Members Corner
Targeting Traveler Segments

UN Tourism Affiliate Members Corner
Targeting Traveler Segments

UN Tourism Affiliate Members Corner
Targeting Traveler Segments

UN Tourism Affiliate Members Corner
Targeting Traveler Segments

UN Tourism Affiliate Members Corner
Targeting Traveler Segments

UN Tourism Affiliate Members Corner
Targeting Traveler Segments

UN Tourism Affiliate Members Corner
Targeting Traveler Segments
