PATA New Tourism Frontiers Forum 2016 ‘Designing a sustainable tourism brand – an integrative approach to building a responsible coastal destination’

BTB & Beautiful Bangladesh Logo[1]New VB Final Logo-02[2]

We are pleased to inform you that at the invitation of the Bangladesh Government and the Pacific Asia Travel Association (PATA) are organizing the PATA New Tourism Frontiers Forum 2016  scheduled to be held in Cox's Bazar, Bangladesh on 23 - 25 November 2016

Tourism is one of the most powerful tools for economic growth and social development. The most interesting and unique attractions - including indigenous culture, wildlife, and natural landscapes - are nearly always located in areas where access is difficult and poverty is often the greatest. The challenge is to evolve those assets into attractive, marketable tourism products that maximize social and economic benefits while minimizing any negative impacts.

The PATA New Tourism Frontiers Forum (NTFF) gathers the top minds in destination travel for inspiring and insightful discussions on some of the top issues in marketing and managing tourism growth to lesser-known destinations.

Aligning with the advocacy theme of tourism dispersal, the Forum shines the spotlight on new and emerging destinations through its choice of venue, introducing delegates to lesser-known yet attractive corners of the world.

The format is collaborative yet informative, delivered through a two-day programme consisting of a one-day conference, networking events, and a day of on-ground activities known as the Technical Tour and Tourism Marketing Treasure Hunt.

NTFF 2016: ‘Designing a sustainable tourism brand - an integrative approach to building a responsible coastal destination’

Generously hosted by the Bangladesh Tourism Board under the supervision of the Ministry of Civil Aviation and Tourism, the People’s Republic of Bangladesh, NTFF 2016 will take place from from November 23-25, 2016 in Cox’s Bazar, Bangladesh.

Bangladesh is a fascinating mix of enchanting history, vibrant cultures, sandy beaches, abundant wildlife, and rich flora and fauna. Specifically, Cox’s Bazar combines the world’s longest unbroken beach with the unique lifestyle of ethnic minority groups in the neighbouring hills. Located south of the industrial port of Chittagong, Cox’s Bazar is popular among locals but remain largely untapped by international travellers.

Under the theme of ‘Designing a sustainable tourism brand - an integrative approach to building a responsible coastal destination’, NTFF 2016 will touch upon the topics of fair trade, living heritage communities, coastal and marine tourism, heritage trails, and domestic/regional tourism markets, including a session on brand-building and marketing for emerging destinations.

You can find more information about the event at the following link, which also includes bios on the speakers (

For more details, please visit the below web site.


Category tags