China Summer Tourism Summit (News from Members)
In 2011, the Ministry of Culture and Tourism (previously China National Tourism Administration) and China Meteorological Administration signed a strategic cooperation agreement. This was followed by a more specific agreement in 2012 to collaborate on summer tourism, a form of tourism that recognizes the importance of climatic factors, including tourist comfort and the need for cool destinations in summer. This agreement recognizes that climatic conditions are becoming increasingly central to visitor decision making and destination attractiveness.
Given the lack of professional meteorological knowledge for most tourists, it is difficult to successfully select a cool destination with good holiday conditions and safe and satisfying. The summer tourism project aims to integrate research on human climate comfort, destination vacation conditions, destination service quality and security risk status, and provide scientific support for tourists' summer tourism decisions.
Since 2015, the China Tourism Academy (CTA) and the China Meteorological Administration Public Weather Service Center have jointly hosted the China Summer Tourism Summit. The first summit was held in Kunming, Yunnan Province. Each year, an application is submitted by a local government interested in summer tourism, and a formal handover ceremony for the next host destination is held at the summit. The summits resulted in the "China Urban Summer Tourism Development Report", and based on research, a group of the best summer tourism cities in China was identified, including Guiyang, Changchun, Kunming, Anshun and Yantai.
The preliminary programme of the 2018 Summit is here.
Plesae contact Ms. Shanshan Shi at email@example.com