Study on Tourism and Intangible Cultural Heritage
The first UNWTO Study on Tourism and Intangible Cultural Heritage provides comprehensive baseline research on the interlinkages between tourism and those expressions and skills that make up humanity’s intangible cultural heritage (ICH). The publication explores major challenges, risks and opportunities for tourism development related to ICH, while suggesting practical steps for the development and marketing of ICH-based tourism products.
Through a compendium of case studies drawn from across five continents, the report offers in-depth information on, and analysis of, government-led actions, public-private partnerships and community initiatives.These practical examples feature tourism development projects related to six pivotal areas of ICH: handicrafts and the visual arts; gastronomy; social practices, rituals and festive events; music and the performing arts; oral traditions and expressions; and, knowledge and practices concerning nature and the universe.
Highlighting innovative forms of policy-making, the UNWTO Study on Tourism and Intangible Cultural Heritage recommends specific actions for stakeholders to foster the sustainable and responsible development of tourism by incorporating and safeguarding intangible cultural assets.