The UNWTO course in Zimbabwe on eMarketing finished on 27th March
The UNWTO course in Zimbabwe on eMarketing, organized by the World Tourism Organization, its UNWTO.Themis Foundation and His Honorable ENG. Walter Mzembi The Minister closed the Ministry of Tourism and Hospitality Industry of Zimbabwe on 27th March for Tourism and Hospitality Industry and Dr. Alvaro Moreno of UNWTO Themis Foundation Dr. Alvaro Moreno. UNWTO.Capacity Course Director of the UNWTO.Themis Foundation, the facilitators of the course, Karin Elgin-Nijhuis and Montserrat Peñarroya, and 60 officials from Tourism National, Regional and Local Administrations and the private sector from Zimbabwe, Seychelles and Mauritius.
This course, delivered by Karin Elgin-Nijhuis and Montserrat Peñarroya, aimed at providing the participants with knowledge, skills, tools and a forum for discussion and reflection on eMarketing. With this objective, the international facilitators delivered presentations on some key concepts of eMarketing, eMarketing strategy models and its design, and the participants put into practice this content with a final project on Muanga Lodges, Bushman Rock, Dumboshava and Imire.