Preparing a new Strategic Tourism Development Plan for Mozambique
UNWTO is carrying out a new project in Mozambique to assist the Ministry of Tourism to develop a new Strategic Tourism Development Plan for the country. The previous Strategic Plan for the Development of Tourism in Mozambique for 2004 to 2013 was the country’s first tourism strategy and set the tone for tourism development over the past decade. The planning term has expired and the Ministry of Tourism with support from the World Bank has commissioned UNWTO to develop a new Strategic Tourism Development Plan to guide the growth of the industry over the next ten years.
In May 2014, the project to develop the new strategy was officially launched, and UNWTO deployed a team of national and international consultants to work on the project in close collaboration with officials of the Ministry of Tourism and other key tourism stakeholders in the country. The overall project goal is to provide the Ministry of Tourism with a documented tourism growth strategy and implementation plan for developing the tourism industry as a key catalyst for rapid economic growth and job creation, in support of the Government of Mozambique’s economic development goals. Important aspects to be included in the tourism strategy are: institutional development of the sector, marketing and branding, business development, land use planning, human resources development, hospitality quality, and sustainable tourism development, in particular in protected areas.
The project will be implemented over a four months period, with the Strategic Tourism Development Plan to be presented mid-August, and capacity building seminars on the implementation of the Plan to be organized at the end of August and the beginning of September.