Message to the Global Summit of the World Travel and Tourism Council by UN Secretary-General Ban Ki-moon, delivered by UNWTO Secretary-General Taleb Rifai, Abu Dhabi, United Arab Emirates, April 9 2013
"Tourism employs millions of people across the world, generates commerce and trade and lifts communities out of poverty. It brings people of all backgrounds together to build bridges and share memorable experiences. With its immense expansion and resilience, tourism has become one of the most important economic sectors and social activities of our times.
Yet the more relevant one becomes, the more responsibility one holds."