The Tour Operators' Forum on the Silk Road brought together tour operators and stakeholders along the Silk Road to discuss how they can best cooperate for raising the profile of the Silk Road on the international market.

These presentations were held at the UNWTO Tour Operators’ Forum on the Silk Road - Raising the Profile of the Silk Road on the Internationl Market- event that took place in Berlin on 7 March 2013, hosted by ITB Berlin. The general discussion following the presentations was moderated by Mr. Andreas Müseler, Vice Chairman of the Tour Operators’ Initiative for Sustainable Tourism Development (TOI).

The speakers' presentations focusing of key topics, such as market intelligence, joint product development, cooperative marketing are now available for downloading.