Conclusions from the UNWTO Silk Road Ministers' Meeting at ITB Berlin 2013
Just over 40 years ago, the World Heritage Convention was conceived to protect sites of ‘outstanding universal value’ to humanity. Today, almost 1,000 sites are World Heritage listed and increasingly millions of people travel each year to experience these unique cultural and natural assets.
The ancient Silk Road is home to some of the world’s most impressive Heritage Sites, and the Silk Road Ministers convened at ITB Berlin 2013 to assess the key issues relating to effective heritage management for tourism.
The Meeting explored how destinations can join forces to raise the profile of the Silk Road while safeguarding these exceptional heritage sites to ensure that they can be enjoyed by generations to come