UNWTO Affiliate Members strengthened with 26 new Organizations
At the 93rd Session of the UNWTO Executive Council (Madrid, Spain), applications from 26 candidates were approved for joining the Organization’s Affiliate Members Programme. This new entrance not only means a great boost to the working relationship between the nongovernmental sector and the UNWTO but also a step forward in the opening to new sectors related to tourism, such as retail, ICT, media, and law.
Leading companies in their respective sectors such as Microsoft Innovation Center Tourism Technologies and Value Retail, as well as important institutions from the academic world such as the École Hôtelière de Lausanne and University of Business in Prague join DMOs in from Brazil and Korea in the latest admission to the Affiliate Members Programme of the World Tourism Organization.
Following the admission process which for the first time included an agreement to the principles of the UNWTO Global Code of Ethics for Tourism, the 26 new members will be able to enjoy benefits including free access to UNWTO market intelligence, participation in the Organization’s industry reports, priority invitations to events and association with the UNWTO brand.
In response to the new round of affiliations, Javier Blanco, Director of UNWTO Affiliate Members said: “It is a great satisfaction for us to welcome these new 26 Affiliate Members. They will not only reinforce the vision and the capacity of the nongovernmental sector within the Organization but they represent a clear boost to the participation of the private sector in the positive impact tourism is making towards global development”.
In recent years in addition to the diverse range of candidatures from Europe, there has been a marked increase in affiliations from beyond this region with affiliations from nations as diverse as Brazil, Mexico, Colombia, Palestine, United States, Venezuela, Republic of Korea, Angola and Australia.