UNWTO, through the UNWTO.Themis Foundation’s Volunteers programme, is giving support to Amadeus’ “Corporate Social Responsibility Technology Transfer Project: Small Hotels Distribution” that distributes small hotels and tourism accommodation through travel agencies in Nicaragua. The Amadeus’ Programme of Social Responsibility includes also activities for the capacity-building of managers and owners of small hotels in Nicaragua and Costa Rica.
Begoña Sánchez Munar - UNWTO Volunteer for the ST-EP project “Promoción del destino turístico rural en Masaya y Granada”, is currently giving support to two rural community tourism initiatives that are benefiting from this ST-EP project, so they can join Amadeus’ Corporate Social Responsibility initiative in Central-America.
This project is being implemented by RE.TE (Rete di tecnici per la cooperazione internazionale e la solidarietà) in support of the Nicaraguan Network of Rural Tourism RENITURAL.
Distributing accommodation through Amadeus, means obtaining promotion in an estimated time of two years, in more than 217 countries and more than 101.000 travel agencies worldwide. This type of distribution, that otherwise would be unreachable for small hotels considering the high costs it involves and the quality standards it requires, will be carried out free for the first year on a local scale until a certain volume of sales is reached.
The two entrepreneurial initiatives “Albergue Comunitario Nicaragua Libre” and “Casa Comunal La Granadilla” - situated within the buffer zone of the Mombacho Volcano in the Municipality of Nandaime – will receive a donation of two laptops in order to meet the commitment of connectivity and permanent update of the availability status of the establishments.
This initiative is framed within the agreement signed on May 26 between the UNWTO.Themis Foundation and Amadeus. The agreement includes those activities related to the strengthening of entrepreneurial initiatives in the areas of distribution, which are being carried out through the support of those volunteers assigned to development projects through tourism where market access needs have been identified.