World Tourism Day in the holy city of Varanasi, India: A joint venture between Serenity Routes and UP Tourism

Varanasi, the holy city of India, is also known by the name of Kashi and Benaras. Kashi, the city of Moksha for Hindus since centuries, is known for its fine-quality silks, 'paan' and Benares Hindu University and Avimukta of the ancient days, Varanasi is the most popular pilgrimage point for the Hindus. Hence it witness numerous domestic as well as foreign tourists each year. Tourism is thus one of the prime livelihood of the city. This year on World tourism day, a joint initiative is taken by Serenity routes (, a sustainable tourism startup, and Uttar Pradesh Tourism to celebrate World Tourism Day revolving around the theme "One Billion Tourists, One billion opportunities" Also during the occasion, Serenity Routes will be launching its first project names Mr Rickshaw Wala to promote tourism in a different way in Varanasi!