#Social Silk Road Seminar 2015: The rise of experiential travel and the booking revolution
Organized by UNWTO, Travel Perspective and supported by WTM London
After the success of last year's Social Silk Road session which looked at ‘Is the guidebook dead?', this year we looked at how changing traveller trends are shaping the booking process. The Silk Road offers an enormous wealth of experiences from horse-riding along the Eurasian steppe, to staying with nomads in yurts and trekking in the Gobi desert, but are they always available where travellers are searching? This session examined how emerging destinations are transitioning to a digital world. The panel looked at the modern path to purchase and discuss how Silk Road destinations can leverage from the increasing number of consumers seeking personalised, local and transformative travel experiences.
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