The Madrid Precious Time Presentation

The Madrid Precious Time Presentation

Presentation of the Affiliate Members Programme’s Prototype “Madrid Precious Time”

[with the presence of H.E. Mr. José Manuel Soria (Spanish Minister of Industry, Energy and Tourism), H.E. Mrs. Ana Botella (Mayor of Madrid) and Dr. Taleb Rifai  (UNWTO Secretary-General)]

Madrid Precious Time is a pilot project led by the World Tourism Organization in collaboration with Madrid City Council and with the support of the Ministry of Industry, Energy and Tourism of Spain. It is an innovative tourism product targeted at the Premium visitors segment composed of a varied sum of Madrid’s most authentic experiences under one leading theme: time. In sum, it is a journey in time with 21st Century travelers for whom authenticity is the true luxury.

After the presentation, the Madrid Precious Time application for Google Glass will be available for attendees to try out at Turespaña’s stand.


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