The European Travel Commission and the World Tourism Organization to unveil the secrets to success in the meeting industry

PR No.: 15037

The European Travel Commission (ETC) together with the World Tourism Organization (UNWTO) and with support from VisitFlanders, will present the key criteria that influence the choice of a destination by meeting planners at the International Seminar on The Decision-Making Process of Meetings, Congresses, Conventions and Incentives Organisers, taking place 11-12 June in Antwerp (Belgium).

Tourism for business and professional reasons is one of the fastest growing segments in the tourism sector and the second main purpose for travel after leisure, recreation and holidays. The meetings industry is gaining significant recognition among countries and cities alike as it poses a significant opportunity to spur revenue growth for tourism destinations.  Competition is becoming fierce as new destinations enter the market, and the European tourism sector is thus called to understand meeting planners’ needs and expectations.

At this two-day ETC-UNWTO international seminar, leading meeting industry experts including Martin Sirk, CEO of the International Congress and Convention Association (ICCA), and Tom Hulton, Director of International Relations of the IMEX Group, will unveil the key criteria that influence meeting organiser’s  choice of a destination and address the economic and social impacts of meetings and events. Bruce Redor from Gaining Edge will provide a strategic overview of the meeting industry and outline trends and detailed findings from the forthcoming ETC-UNWTO study on the Decision-Making Process of Meetings, Congresses, Conventions and Incentives Organisers. The seminar will also provide tourism professionals and destination managers with a unique platform for exchanging best-practice examples of a successful MCCI destination.

Note to editors:

The European Travel Commission is an association of National Tourism Organisations (NTOs). It was created in 1948 to promote Europe as a tourist destination to the long-haul markets outside of Europe, originally in the USA and later in Canada, Latin America and Asia. It currently has 33 member NTOs, including 8 from outside the European Union. 

Europe is the world's no. 1 tourist destination with 588 million international arrivals in 2014 and more than 50% of the market share of worldwide tourism

Useful links:

Further details on the seminar programme and registrations
Download the UNWTO Global Report on the Meetings Industry
ETC’s corporate website
ETC’s consumer portal


ETC Executive Unit
Tel: (+32) 2 548 9000 / Fax: +32 2 514 1843  

UNWTO Communications & Publications Programme
Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 

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