Joining UNWTO/WTTC global campaign, China reaffirms commitment to tourism

Joining UNWTO/WTTC global campaign, China reaffirms commitment to tourism

PR No.: PR11069

“The Chinese Government is increasingly conscious of the role that tourism plays in socio-economic development and will double its efforts in tourism,” said Chinese Vice-Premier, Wang Qishan, on joining the UNWTO/WTTC Global Leaders for Tourism Campaign (Beijing, China, 1 September 2011). 

On behalf of the Chinese Government, Mr. Wang accepted an Open Letter stressing the importance of Travel and Tourism to global growth and development presented by UNWTO Secretary-General, Taleb Rifai and WTTC Vice Chairman, Jean Claude Baumgarten.

Mr. Wang highlighted the links between tourism and international and national economic development, as well as understanding and stability worldwide, and committed China to “take an active part in the UNWTO/WTTC initiative to promote tourism around the world”.   

“In 2009, China declared tourism a strategic pillar of its national economy and policy,” said Mr. Rifai. “Now in 2011, the country is once again demonstrating its commitment to put tourism at the center of economic growth and development. We are delighted that China, one of the world’s fastest growing economies and a leader in the tourism sector, has joined this campaign”.

David Scowsill, President & CEO of the World Travel & Tourism Council (WTTC) said: “China’s commitment to tourism was underlined this year with the declaration of the National Tourism Day of China. Signing the Open Letter reiterates this long term commitment, and demonstrates China’s leadership role in the Travel & Tourism industry. WTTC has long noted the significant enthusiasm and support that the Chinese authorities provide to tourism. The government truly understands the impact on job creation and the positive economic impact that Travel & Tourism brings to global GDP”.

China received 56 million international tourists in 2010 generating US$ 46 billion in international tourism receipts. China is also the world’s third biggest source markets, with Chinese outbound tourists spending around US$ 55 billion in 2010.


Note to Editors:

Through the Global Leaders for Tourism Campaign, UNWTO and WTTC are jointly presenting heads of state and government around the world an Open Letter which calls on them to acknowledge tourism’s key role in delivering more sustained and balanced growth and to prioritize the sector high in national policies in order to maximize its potential. The Open Letter outlines Travel & Tourism’s value as one of the world’s largest generators of jobs, a powerful driver of socio-economic growth and development and a key player in the transformation to the Green Economy.


Relevant links:

Open Letter to Heads of State and Government

Further Information on the Joint Campaign



Media contacts:

UNWTO Principal Media Officer: Marcelo Risi

Tel: (+34) 91 567 81 60


WTTC Communications Executive: Anja Eckervogt

Tel: (+44) 20 7481 6484

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