Republic of Korea to Host Executive Training Programme

Korea Tourism Organization (KTO) met with UNWTO representatives in Madrid recently to discuss the upcoming UNWTO Regional Conference on Tourism Industry Partnership (Seoul, 1 June) and the 7th Executive Training Programme on National Branding and Communications (Seoul, 3 – 6 June).

Director of KTO´s Convention Team Mr. Ahn Duk-Soo, who was in Madrid in late January to participate in FITUR, Spain´s international tourism trade fair, met with both Directors of the Regional Programme for Asia and the Pacific (RPAP) and the UNWTO Programme for Affiliate Members during the event and held discussions about the two UNWTO events to be held in Korea.

The first event, the UNWTO Regional Conference on Industry Partnership, will run back-to-back with Korea World Travel Fair (KOFTA, 30 May – 2 June, Seoul), and will be the first ever exclusive regional gathering for Affiliate Members. Supported by the government of Korea through KTO, this event will be an opportunity to showcase and focus on future tourism trends in the Asia Pacific Region and will serve a networking forum for public and private tourism sectors including destination representatives, NGOs and educational bodies which form part of UNWTO´s over 400 Affiliate Members.

RPAP is very pleased to return to the Republic of Korea with this year´s edition of the UNWTO Asia-Pacific Executive Training Programme, which is a fully sponsored programme by the Republic of Korea launched in Seoul in 2007.  The 7th Executive Training Programme will be dedicated to National Branding and Communications and will be held in Seoul from the 3rd to the 6th of June. The specific area of focus this year will be on equipping National Tourism Administrations (NTAs) with the latest marketing tools and techniques in tourism branding and communications through both conventional media and alternate distribution channels including social media.

Following the success of its predecessor (the 6th UNWTO Executive Training Programme on Tourism Policy and Strategy held in Paro, Bhutan in 2012), this year´s event promises to again bring together tourism professionals from around the region to learn from industry experts and each other.

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