World Tourism Conference
The World Tourism Conference 2013 will be held in Melaka, Malaysia from the 21 - 23 October 2013. The key objectives of this conference are to discuss current and relevant issues of the tourism industry. Key areas for discussion will be:
Beyond Mass Tourism: In order to ensure that the sector and economies prosper with higher yield markets, they should capitalize on niche products, pricing correctly and targeting the right markets.
Innovative Marketing: The new approaches for attracting affluent travellers include innovative and creative products and maintaining a strong brand identity to develop dynamism and continuous progress in the industry.
Directions for Tourism Product Development: New directions include the benefits of tourism products focusing on homestay and its variants, the potential of domestic tourism as well as youth and Gen-Y Travellers, and synergies between conservation and commercial viability.