UNWTO/Tianjin Training Program on Tourism Marketing


UNWTO/Tianjin Training Program on Tourism Marketing

With a gracious support from the Tianjin Municipal Government of China, the 6 day UNWTO training program on Tourism Marketing was successfully held in the beautiful city – Tianjin (one of the four cities under direct jurisdiction of the central Government of China, neighboring Beijing) from 1 to 6 September 2011.

The training program as an integral part of the UNWTO initiative for the capacity building of its member states attracted 21 tourism marketing officials from 16 countries in Asia and the Pacific. Through the program, the participants actively exchanged views with the professors on tourism marketing in general and with special emphasis on how to attract Chinese tourists to overseas destinations.

Although it is the new endeavor of UNWTO jointly organizes with one of its member countries in the area of training for other members, the idea and the content of the training are welcomed by the participants.


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