Mekong Tourism Marketing Workshop


Mekong Tourism Marketing Workshop on June 15th, 2015

At Mekong Tourism Forum 2015

 June 15 - 19, 2015

Danang, Viet Nam


The Mekong Tourism Forum 2015 is hosted by the Ministry of Culture, Sports and Tourism of Viet Nam in Danang City, 15-19 June 2015. Under the theme Unlocking the Potential of the Mekong Region via Innovative Partnerships, the event will showcase emerging tourist destinations and trends in the Greater Mekong Sub-region (GMS). The forum will focus on enhancing collaboration between the public and private sectors to develop responsible and sustainable tourism and to protect the natural and cultural heritage of the GMS for future generations.

On June 15th, UNWTO will participate in the Mekong Tourism Marketing Workshop together with PATA, ATTA, GSTC, and Thammasat University. UNWTO will host a workshop on river and ocean cruise tourism based on two UNWTO publications: ASEAN River-based Tourism Development and Sustainable Cruise Tourism Development Strategies: Tackling the Challenges in Itinerary Design in South-East Asia. The workshop aims to provide technical strategies for handling the challenges surrounding tourism product development and carrying-capacity concerns in emerging markets.


To register, please visit:

For more information on the Mekong Tourism Forum:


Mekong Tourism Marketing Workshop Objectives:

·         To strengthen the network of experts and key players in the region whose work focuses on special interest tourism development

·         To build knowledge and understanding of the challenges facing the GMS

·         To provide constructive recommendations and working plans for tourism development in the GMS





Mekong Tourism Marketing Workshop

Date: 15 June 2015

Venue: Hotel Novotel Danang Premier Han River



12:30 – 13:00             Registration

13:00 – 13:10             Welcoming Remarks

13:10 – 13:20             Concept Paper Presentation 1

River and Ocean Cruise Tourism presented by World Tourism Organization (UNWTO)

13:20 – 13:30             Concept Paper Presentation 2

Community-based Tourism presented by PATA in partnership with Global Sustainable Tourism Council (GSTC)

13:30 – 13:40             Concept Paper Presentation 3

Adventure Tourism presented by Adventure Travel Trade Association (ATTA)

13:40 – 13:50             Concept Paper Presentation 4

                                   Food Tourism presented by Thammasat University


13:50 – 14:00             Breakout sessions in 4 groups

14:00 – 16:00             Workshops 1, 2, 3, 4

16:00 – 16:15             Coffee break

16:15 – 16:30             Workshop Outcome Presentation 1

16:30 – 16:45             Workshop Outcome Presentation 2

16:45 – 17:00             Workshop Outcome Presentation 3

17:00 – 17:15             Workshop Outcome Presentation 4

17:15 – 17:30             Wrap up and Closing Remarks 


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