International Seminar on Tourism and Culture
Although there are multiple and varied definitions of cultural tourism, we will initially take into account its definition established from a broad perspective by the UNWTO in 1995 as “all movements of people to meet the human need for diversity, aimed at raising the cultural level of the individual, providing new knowledge, experiences and encounters.” The same source gives us a narrower definition that refers to the “movements of persons for essentially cultural motivations such as study tours, performing arts and other cultural tours, travel to festivals and other cultural events, visit to sites and monuments". Read more…
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For further information about the 60th UNWTO Regional Commission for the Americas, please click here.
In order to see the presentations, click on the respective links below:
Panel 1: Cultural tourism as a tool for competitiveness and economic growth: job creation and benefits for the communities involved
Michel Durrieu, Head of Tourism Unit, Minister of Foreign Affairs and International Development, France
Panel 2: Promotion and marketing of cultural tourism destinations: knowing your target market
Panel 3: Linking heritage and culture to tourism: quality management of World Heritage Sites and cultural institutions
Fernando Brugman, Coordinator, Cultural Programme, UNESCO, Cuba
Gladys Collazo Usallán, President of the National Council of World Heritage, Cuba
Panel 4: Urban regeneration through cultural tourism: reinforcing the supply side