INVESTOUR 2017 looks in to technology and product development

INVESTOUR 2017 looks in to technology and product development

The eighth edition of the Investment and Business Forum for Africa (INVESTOUR), jointly organized annually by the UNWTO, FITUR and Casa África, will take place on 19 January 2017 in Madrid, Spain. This forum brings together tourism stakeholders and potential investors interested in Africa, to discuss the opportunities and the potential that the continent offers in terms of sustainable tourism development.

Africa’s potential in the tourism sector is undeniable. In 2015, the continent welcomed 53 million international tourists and earned a total of US$ 33 billion in international tourism receipts. The future outlook remains positive; UNWTO forecasts 134 million arrivals to the region by 2030. As the flow of tourists increases in the continent, there is greater need for expanding the infrastructure, which calls for more investments. In this context, INVESTOUR constitutes once again a strategic platform promoting investment and commercial opportunities in Africa.


This year’s edition will focus on technology and the design of new tourism products and on skills development, youth and women’s employment in tourism.

We encourage you to join us. For more information:

These topics are extremely relevant to the development of the tourism sector. This platform will give us the opportunity to learn what is being done on the continent and how is it impacting tourism in the region.     

As in previous editions, the business-to-business (B2B) meetings will provide the opportunity to bring together African tourism project leaders and potential international partners willing to invest in Africa.