Regenerating Tourism through Culture, Heritage and Creativity - ECTN Conference & Awards ceremony
The 14th ECTN conference with main theme 'Regenerating European Tourism through Culture, Heritage and Creativity' will discuss the latest trends in the field of culture, heritage and sustainable tourism, including innovation, digitalisation, creativity and cultural tourism product development. The emphasis will be on the important role of culture, heritage and creativity in regenerating the European tourism, following the pandemic crisis in 2020 and 2021. It is aimed to have a real event in Athens, but depending on the situation if necessary there may be a hybrid event with limited physical presence in Athens and digital streaming facilities for online participation.
The conference aims to explore major challenges, risks and opportunities for sustainable and responsible tourism development related to culture and heritage assets, as well as suggest practical steps for the development and promotion of cultural tourism products. The theme encompasses all forms of culture, including contemporary cultural expressions and all forms of cultural heritage, as well as natural heritage.
Cultural tourism is the fastest growing sector of European tourism and can contribute both to the sustainability and competitiveness of tourism in the European Union and beyond, as well as to the sustainable future of cultural assets, heritage sites and local communities.
Cultural Tourism products and services are important factors in sustainable development, contributing to the protection and promotion of cultural heritage, the extension of the tourism period, as well as increasing culture and heritage awareness among tourists and host communities, regional GDP and its multiplier effects.
These Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The Awards Contest is open to tourist destinations across Europe, to showcase their results and outputs in sustainable cultural tourism under several selected categories each year.
The Awards have been organised since 2014 by ECTN around annual themes, for the benefit of destinations, communities, associations, businesses, citizens and visitors.
The 2021 edition of the Awards for ‘Destination of Sustainable Cultural Tourism’ is organised by ECTN in partnership with Europa Nostra, the European Travel Commission and NECSTouR, supported by the Creative Tourism Network (CTN) and ‘Via Francigena' Cultural Route of the Council of Europe. It follows on from the 2018 edition of the Awards which was held as a contribution to the ‘European Year of Cultural Heritage’ (EYCH2018) and the 2019 and 2020 editions, by a similar partnership that aims to contribute towards the legacy of EYCH2018 through relevant EU initiatives.