AM NEWS | FITUR 2021 Highlights
Dear Affiliate Members,
I am pleased to share with you this special edition of our AM News bulletin, highlighting the main activities organized by our department at FITUR.
This edition of the fair was very unique, given the current circumstances and the challenges that our sector is facing. However, the tourism sector demonstrated more than once its resilience and capacity to recover from adverse situations, and FITUR sent an unequivocal message that we are ready to do it again by restarting our normal activities such as the organization of these big in-person events.
Our main goal is to strengthen our relationships with our Affiliate Members and we work to offer you opportunities for networking and platforms to increase the visibility of your activities, to respond to your expectations and needs.
Furthermore, as you know our department organized several events and provided spaces to the Affiliate Members to showcase their projects and initiatives, such as the Expert Meeting on Accessible Tourism and the AM Corner. I am very proud of the outcomes, the level of participation and the support we received from many of you, despite the challenging context.
We have met at FITUR 2021 in a very difficult context for our sector, but we are looking to the future with hope and optimism. It is important and timely to highlight that tourism is a very cross-cutting sector and that it has repeatedly demonstrated its amazing capacity for rapid recovery after difficult times, as has been seen in the last crisis in 2008 -2009.
I am convinced that this edition of FITUR represents the turning point for our sector, as it showed to all of us that we have the capabilities to restart our normal activities. I would like to reiterate that from the Affiliate Members Department we will continue working to support you in your efforts towards the recovery and you can always count on us.
From the UNWTO and especially from Affiliate Members Department, I would like to express you all our congratulations for the great work you are carrying out and for the commitment to modernizing and adapting tourism sector to the new challenges.
We will continue to focus on all the other projects that we included in the Programme of Work 2021 and in the organization of all the events that we are planning for this year.
As always, I am at your disposal and look forward to hearing any comments you might have.