UNWTO Inspiration Africa Branding Challenge

UNWTO Inspiration Africa Branding Challenge

"African governments, like all those around the world, can also use this moment to shape new policies that improve social protection and pursue climate-friendly pathways. Success is possible, but only if we generate more ambition, more mobilization and more solutions."

António Guterres,
UN Secretary-General



                Company name Project title Country

Africa Tourism Association

Africa we are one


Art Lebedev Studio

We don’t know Africa



UBUNTU: Africa invites you to  live


Beautiful Destinations

This is Africa, A New Way Forward


Big Ambitions

Afrika Yetu

South Africa

Creative Collective

Africa, the home of more

Kenya / South Africa

Freelance (Oscar Abuko)

Don’t take his word for it, go see it for yourself


Grey Group

Find yourself in Africa

South Africa

Mirabelle Communications LTD

Africa, Experience It All

United Kingdom

Rainmaker & markenmut AG

Tantalizing Africa



The worldwide COVID-19 outbreak has brought the world to a standstill, and tourism has been the worst affected of all major economic sectors. The impact on Africa has been delayed, but the continent will also be severely affected, both economically and socially, by this unprecedented pandemic.

INSPIRATION AFRICA BRANDINGAgainst the current backdrop of heightened uncertainty, tourism´s proven resiliency and dynamic nature needs to be harnessed and reinforced to support livelihoods. In this regard, a strong destination brand will contribute to boosting traveller confidence and promoting new experiences in one of the world’s most vibrant destinations.

UNWTO Inspiring Africa - Branding Challenge invites key actors from the marketing and branding sector to present their proposals for a campaign that positions Africa as a destination in the minds of travellers.

Beyond COVID-19, the campaign aims to create a positive image of Africa as a tourism destination that support the efforts of individual countries and companies, tells the many positive stories about Africa and makes tourism a driver of development.