Advocating The Brand Africa SDGs 8, 10, 11, 14, 15

The African continent is endowed with an immense diversified cultural, natural and gastronomic heritage. However Africa is still much unknown in the mind of travelers and much progress still need to be made to promote positive storytelling aiming at attracting tourists around the world.

Advocating Brand Africa is the way forward to market the region in a strategic way to make it attractive for unique and authentic experiences and regain tourists’ confidence post-pandemic area. One of the areas under Brand that can serve this purpose is to promote the African Gastronomy that binds cultures and people in Africa. In this regard, In A tour of African Gastronomy 2021 Book published by UNWTO, 38 African countries displayed state-of-the art recipes prepared by well-known Chefs around the continent.

MILESTONES:

Closed forum with the CEOs of Tourism Boards of Sub-Saharan Africa, 30th June 2020. Brand Africa and the path towards tourism recovery: positive stories from the African continent

UNWTO Inspiration Africa Branding Challenge, 16th October 2020: Presentation of the ten most impactful and disruptive communication campaigns to brand Africa as an attractive, competitive and safe destination

Africa Tourism Leadership Forum and Awards 2020, 19-21 October 2020 (Kigali, Rwanda): Africa Travel and Tourism CEOs Forum: “Brand Africa – Joining our voices to build a strong image and market confidence for Africa”.

UNWTO #MyAfrica Campaign December 2020 UNWTO launches a social media campaign with a strong human angle to boost Africa’s potential as a vibrant and diverse tourist destination.

A tour of African Gastronomy 2021

VoyagesAfriq: Interviews and videos featuring African Women’s Chefs through a podcast during March to mark International Women’s Day

UNWTO Month’s of Tourism and African Gastronomy:

• Gastronomy Tourism in Africa, session 1: ‘Co-creating a vision for the future’, 6 May 2021
• Gastronomy Tourism in Africa, session 2: From farm to table: building ties in the value chain, 11 May 2021
• Gastronomy Tourism in Africa, session 3: Talent and education as boosters of Gastronomy Tourism in Africa, 17 May 2021
• Gastronomy Tourism in Africa, session 4: Gastronomy – a new image of Africa, 25 May 2021
• Gastronomy Tourism in Africa, session 5: Women empowerment through Gastronomy Tourism in Africa, 31 May 2021

UNWTO Regional Conference: Strengthening Brand Africa for the Swift recovery of the tourism sector: Namibia, Windhoek, 14-16 June 2021

Windhoek Pledge on Advocating Brand in Africa

Brand Africa: A Guidebook to strengthen the Competitiveness for African Tourism

12th edition of the Investment and Tourism Business Forum for Africa, 20 May 2021