Affiliate Members Regional Report - Volume four: Tourism in Africa: A Tool for Development
The World Tourism Organization (UNWTO) and Casa África have jointly released a new regional report to assess the current situation of Africa´s Tourism Product Development. Presented at 21st Session of the General Assembly of UNWTO in Medellín, Colombia, this report proposes a UNWTO methodology for Tourism Product Development that can be applied to African destinations.
Recent tourism performance across Africa is analyzed and future prospects are identified, thus demonstrating the importance of a well-defined strategy for tourism product development, so as to explore and leverage the array of opportunities that the international tourism sector offers to African destinations. It further discusses the prospects and challenges of tourism development for African nations, describes a specific approach for developing unique tourism products and presents case studies of specific projects that are helping shape Africa´s tourism context.