THOMPSON OKANAGAN TOURISM ASSOCIATION

Country: Canada

Website: http://www.totabc.org

The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society governed by an elected board of directors who represent business and community tourism interests throughout the Thompson Okanagan region in British Columbia, Canada. We work under the Super, Natural British Columbia brand, whose mandate includes destination development and marketing. TOTA's purpose is to sustain the Thompson Okanagan region as a competitive destination through setting strategic direction and working as a policy board to ensure the long-term viability and sustainability of the region. 

Our objective is to stimulate ongoing sustainable growth by embracing the value of tourism through various endeavours, including community engagement, community partnerships, industry collaboration, education & research, measurements & impact monitoring as well as regional certification.