Country: Belgium


The WiM Assocation is the international association, founded by wine sector associations and leading wine companies, that centrally coordinates the Wine in Moderation Programme and expands its reach and impact throughout the world. The association is currently comprised of 18 Effective Members and 3 Observer Members. The Secretariat is located in Brussels, Belgium. 

Wine in Moderation is an international programme of the wine sector to inspire healthy lifestyle and well-being and to contribute to the reduction of alcohol-related harm. The Programme builds on scientific evidence, education and self-regulation to organise and empower the entire international wine value chain, in raising awareness and knowledge about responsible drinking patterms and moderate wine consumption.

Vision: "A sustainable wine culture that inspires healthy lifestyles and well-being"

Values: Diversity, Partnership, Moderation & Responsibility, Credibility, Dedication

Programme objectives, actors and governance

The Wine in Moderation programme works to encourage responsibility and moderation in the consumption of wine as a cultural and social norm and to inspire healthy lifestyle to prevent and reduce alcohol abuse and its related harm. 

The programme is looking to unite the whole wine sector, improve the knowledge and skills of the wine professional and motivate action that will provide consumers with the necessary life-skills to make informed choices and enjoy wine in a moderate and responsible way compatible with a healthy lifestyle.

It is in this frame that Wine in Moderation members and supporteres develop activities to educate and inform both professionals and consumers about the inherited values of the wine culture, as well as the social and health risks related to the excessive consumption of alcoholic beverages.

The Wine in Moderation programme values and principles guide its governance. It is a common programme centrally coordinated and nationally implemented, with the capacity to adapt to local needs while respecting cultural diversity. The international coordination is provided by a not-for-profit international association, the WiM Association. In each country, there are one or more WiM national coordinators that support the planning, coordination, implementation and accountability of the programme in their respective countries. Together with the WiM supporters, that join the programme at national level, they actively support a wine culture that inspires well-being and healthy lifestyles and contributes to theprevention and reduction of alcohol-related harm. Leading wine companies further support the efforts made at international and national level setting the example with their leadership in social responsibility and high contributions. These leading companies are the Wine in Moderation Ambassadors. Partnerships are key for the programme. Key actors of the international wine value chain and representative international bodies of various stakeholders can participate as Associated Partners and even join WiM Association as Observers. They adhere to the values and principles of the programme and they actively support its implementation and motivate cooperation and action at national and local level. 

Mr. Stylianos Filopoulos

Ms. Sofia Kottas Bonel

Ms. Nadia Frittella

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