Country: United Kingdom



Activity overview: With an enviable blend of academic expertise and practitioner experience, ICTHR staff are recognised leaders in the field of Tourism and Hospitality Management & Marketing. ICTHR has significant expertise in management & marketing as many staff have undertaken research, studies and consultancy for both the private and public sector. We specialise in tactical and strategic marketing management and we have expertise in several sectors of the tourism and hospitality industry.

Specializations, Areas & Projects: The Bournemouth University, International Centre for Tourism & Hospitality Research (ICTHR) had developed an enviable international reputation gained through the construction of high-quality, effective tourism development planning strategies and economic impact models. It also demonstrates our research on sustainability, marketing, eTourism, employment, hospitality and food service management. Our staff have undertaken research for international agencies (EU, UNWTO, USAID and Development Banks) and national governments in the Caribbean, Europe, Indian Ocean, Middle East Southern Africa, South East Asia and South Pacific. The Centre also encompasses two additional research groups; the Sustainable Development Research Group and the Foodservice & Applied Nutrition Research Group.

Strategic vision: The School of Tourism at Bournemouth University focus is to create and disseminate knowledge and professional skills to create ‘exceptional customer experiences’ in our chosen industry. We have a unique focus on the social, economic, environmental and cultural impacts affecting the contemporary tourism sector and are internationally recognised as a leading provider of courses in events, hospitality, leisure, retail, sport and tourism.